DAIKANYAMA TSUTAYA BOOKS
Bring back the Vision of Establishment – Lifestyle Navigator for All Ex-Youths
TSUTAYA BOOKS, the original TSUTAYA, was born in Hirakata, Osaka in 1983. The store's mission was to provide youths with lifestyles through books, movies, and music.
Nearly 30 years later, the youths from the 80s are no longer young. It's sad to think how far their lives have advanced from the distant era of the first TSUTAYA.
DAIKANYAMA TSUTAYA BOOKS is packed with "lifestyle opportunities for the customers who were young when TSUTAYA was born."
Now that TSUTAYA is better-known and more experienced, its customers are more mature and culturally sensitive than ever before. We are still devoted to our plans for building a "cultural stronghold for adults."
In 2011, DAIKANYAMA TSUTAYA BOOKS opened as a new space not just for people in the original TSUTAYA generation, but for younger "creatives" who can cross-germinate artistically with grandma and grandpa.
Creative Partners and Prizes Awarded
With its impressive façade of many small "T"s forming one big "T," the DAIKANYAMA TSUTAYA BOOKS building was designed by Klein Dytham architecture. The logo, fashionable book covers, and other graphic and communication designs are the works of the graphic designer Kenya Hara. Other total spaces including the architecture and graphics have been directed by the designer Tomoko Ikegai.
DAIKANYAMA TSUTAYA BOOKS has won several awards, thanks to all of its fascinating creators.
DAIKANYAMA TSUTAYA BOOKS was named the "Best Shopping Center" at the World Architecture Festival 2012, the Oscars of the architecture world. It also won the grand prize at the Design For Asia Award 2012, the largest design award in Asia. DAIKANYAMA TSUTAYA BOOKS was the only bookstore in Japan to make the list as one of the "20 Most Beautiful Bookstores in the World" according to "Flavor Wire," the popular NY culture website.