The Culture Infrastructure that CCC creates
Once we are satisfied with food, clothing and shelter in our daily living, we aim for self-actualization in search of our own style.
For example, when we buy clothing, it is not just to dress with or to be dressed with. In fact, we choose our apparel by comparing designs and brands. The yardstick is not only "good design" or "preferred brand," but also whether the means for expressing style stage a sense of individuality. Fashion apparel is just one example. Style is portrayed across numerous categories, such as music, movies, books, travel, cooking, automobiles, living, the arts, etc.
When CCC was founded, TSUTAYA was created with the intent to provide a place for style selection, not a place for buying goods. Twenty-some years later today, our lifestyles continue to evolve, but this concept has not. We have grown to be able to respond continually to contemporary culture and current demand.
In response to our holographically changing times and lifestyles, CCC develops "culture infrastructure," the mechanisms that bring more joy and happiness to people and society through all phases of living, by continually offering new "lifestyle recommendations" via retail stores, online services, card services, and one-to-one marketing services to those people who have "My Style," or a sense of individuality.
When we planned the TSUTAYA business, the key concept easiest to understand and simplest to communicate to people was the concept of providing culture "whenever," "wherever," and to "whomever". Twenty-some years since those beginnings, people have started seeking a sense of individuality or "My Style" through entertainment selected from among books, movies, and music, and across various lifestyle settings like shopping, driving, pets, cooking and travel.
Our planning adds color to uneventful, everyday living. Across all kinds of lifestyle settings at places that allow, CCC presents a broad selection and services to people that are conscious of "My Style."
CCC in the Future
CCC has gained expertise and experience through service offerings, marketing, and accumulated volumes of information over many years. By applying these assets to people, CCC can create unique, new culture infrastructure that existing companies cannot replicate, establish mechanisms for unprecedented innovative services and enjoyment across numerous lifestyle settings, and above all, architect the culture infrastructure embracing infinite possibilities to bringing happiness.