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CCC and MEDIACREATE to form business alliance.

Culture Convenience Club, Co., Ltd.

April 28, 2005

CCC and MEDIACREATE Form Alliance for Stores and Marketing
- Reciprocal referral of stores and owners of TSUTAYA and “Yuyukukan”
- Providing CCC marketing know-how to Media Create.

Franchise chain operator of 1,158 TSUTAYA locations in Japan, Culture Convenience Club, Co., Ltd., (“CCC”; headquarters: Shibuya-ku, Tokyo; President: Muneaki Masuda), and MEDIACREATE Co., Ltd. (“MEDIACREATE”; Headquarters: Numazu-shi, Shizuoka;President: Hirohiko Kato) with 50 multi-media Internet cafe locations have concluded a business alliance agreement focusing on the following two areas in regard to opening stores and marketing.

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