Net income 6.9 billion yen(Up 53.5% over nine-month period of prior year)

Ordinary income 12.4 billion yen (up 7.8%)

Organizational change to devote all management resources to maximizing customer value

Year-end dividend forecast revised (increased)

February 12, 2009 (Tokyo, Japan)-- Culture Convenience Club Co., Ltd. ("CCC"), has reported its consolidated operating results through the third quarter (nine months) for the year ending March 31, 2009 as follows. Greater system-wide retail revenues--generated as a result of TSUTAYA stores opening at a faster pace, membership growth in the Card Operation Business, and the rise of sales completed with loyalty point transactions successfully--delivered ordinary income of 12.4 billion yen (up 7.8% over the prior year's nine-month period) and net income of 6.9 billion yen (up 53.5%) on net sales of 168.1 billion yen (down 5.1%).

 Steady Expansion of Membership Base

With the membership base expanding steadily, total T Card members reached 31.37 million as of December 31, 2008 (up 27.2% in 12 months), TSUTAYA online members totaled 14.93 million (up 17.3%), TSUTAYA DISCAS members grew to 568,000 (up 53.4%), and TSUTAYA dual-function card members totaled 5.17 million (up 6.2%).

 Successful Expansion of Flagship Businesses

For the TSUTAYA Business, operating TSUTAYA retail locations numbered 1,369 as of December 31, 2008 (net increase of 50 stores in 12 months) with new store openings of 82 stores (14 more stores opened than the prior nine-month period). Aggregate retail floor space grew 7.7% in 12 months.

The Card Operation Business also tracked strongly: The T Point Alliance stood at 51 partner companies and surpassed 30,000 retail locations as of December 31, 2008. The increase in participating T Point Alliance companies has led to enhanced customer benefit. Consequently, active T Point member counts and loyalty-associated aggregate sales figures have risen considerably.

 Year-End Dividend Forecast Revised: To Increase for Nine Consecutive Years

As a result of 1) The expanding retail store base of the TSUTAYA Business, and 2) Favorable operating performance growth by the Card Operation Business with the increase in T Point alliance partners, the company looks to revise (increase) the year-end dividend forecast for the year ending March 31, 2009 from 3.5 yen to 4.5 yen per share.

 Org Change to Devote Management Resources to Maximizing Customer Value

Adopting the "World's No.1 Planning Company" as its future vision, the CCC Group will now integrate and re-organize 13 business company operations and re-focus the Group's entire management resources to transform into an organization devoted to maximizing customer value in a renewed effort to achieve its vision.

Effective April 1, 2009, the CCC Group will implement mergers, spin-offs, and business assignments that will establish TSUTAYA Co., Ltd., as the company with continuing operations, but changed in name to CCC Co., Ltd. In addition, the corporate parent, as the continuing company, plans to merge with CCC Co., Ltd. on October 1, 2009.