May 30, 2011 (Tokyo, Japan) - Culture Convenience Club Co., Ltd. (President & CEO: Muneaki Masuda, "CCC"), headquartered in Shibuya-ku, Tokyo, announced the launch of a loyalty point exchange service today between T Points and OKcashbag Points from the largest shared loyalty program in Korea operated by SK Marketing & Company Co., Ltd., (CEO: Bang-Hyung Lee, "SKM&C"), headquartered in Seoul, Korea and a subsidiary of Korea's SK Group.

As the first phase, CCC and SKM&C start providing the loyalty point exchange service for Japanese visitors to Korea. In order to provide loyalty services to Japanese visitors, SKM&C will distribute special OKcashbag cards made for T Point exchange in Japan and Korea, respectively. Distribution points for these OKcashbag cards start with TSUTAYA stores at Narita, Kansai, and Chubu International Airports, and Telecom Square (in-airport mobile phone rental) stores located at Narita and Haneda International Airports in Japan; and Shinhan Bank branches located at Gimhae International Airport and Incheon International Airport, and Korea Tourism Organization offices and a Walkerhill outlet in Seoul within Korea. Plans call for expanding distribution points further.

Under the OKcashbag loyalty point program, OKcashbag points are awarded in proportion to the amount of purchase when the OKcashbag card is presented at cashiers of 43,000 partner store locations, including The Shiila Duty Free, Shinsegae department store, FamilyMart, and Korean restaurants throughout Korea where the OKcashbag logo is displayed. The OKcashbag points accumulated within Korea can be exchanged to T points on the exchange page furnished at T Site (http://tsite.jp/ok) after returning to Japan. As the second phase of the loyalty point exchange service, the launch of the T Point exchange service for Korean visitors to Japan is planned for this summer.

Taking this launch opportunity of the loyalty point exchange service between Japan and Korea, CCC will work in a tie-up with the Korea Tourism Organization, which is spurring the promotion of the Korean tourism industry, in order to implement various programs that publicize the appeal of Korea to T Point members, and to improve awareness of OKcashbag points within Japan and of T Points within Korea.

 

 

■Service Start Date

　Monday, May 30, 2011 ■Service Description

　OKcashbag points between 0.1% and 4% of the purchase amount can be earned when customers shop at OKcashbag partner locations within Korea by presenting the special OKcashbag cards made for the T Point exchange program. The accumulated points can be exchanged with T Points by accessing the online T Site (http://tsite.jp/ok) after returning to Japan, and completing registration of OKcashbag membership with the required information (free registration in Japanese).
Notes: 1) T Login ID (T-ID) is required for exchanging points (free registration).  2) The exchange procedure cannot be performed from the mobile site. 3) Exchanging to T points is subject to a handling fee of 10% deducted from OKcashbag points that are to be exchanged. 4) The amount of T points that can be earned fluctuates with the foreign exchange rate. 5) In some cases, it takes about one month to be able to exchange OKcashbag points accumulated in Korea. ■Distribution Points for OKcashibag Cards

In Japan
• 10 TSUTAYA (TSUTAYA Narita Airport Terminal 1, TSUTAYA Kansai Airport, TSUTAYA Imagine Chubu International Airport, TSUTAYA Imagine Chubu International Airport at Gate, TSUTAYA Tokyo Roppongi, Shibuya TSUTAYA, TSUTAYA Ebisubashi, TSUTAYA Fukuoka Tenjin, TSUTAYA Sapporo-dori, TSUTAYA Nagoya Sakae)
• 5 Telecom Square shops (Narita Airport, Haneda Airport)

In Korea
• 7 Shihan Bank branches
• 2 Korea Tourism Organization offices
• 1 Walkerhill store
Refer to http://tsite.jp/r/cpn/ok/card.html for the details of distribution locations.

 

■Award Rate of OKcashbag Points

The awarded rate of OKcashbag points varies, depending on the partner store.
Note: OKcashbag points accumulated on special OKcashbag cards made for T Point exchange cannot be redeemed within Korea. ■Partner Store Locations of OKcashbag Points

Shopping: Walkerhill Duty Free, The Shilla Duty Free,Shinsegae Department Store, E-Mart, Aritaum, etc.
Food and Dining:FamilyMart, Burger King, T.G.I. Friday's, Hollys Coffee, Sizzler, Kentucky Fried Chicken, Paris Baguette, Crown Bakery, Bennigan's (Grill & Pasta), Seven Monkey Coffee, Korean restaurants, etc.
Total of 43,000 locations, including other retailers.
Notes: 1) Some products, services, and store locations are not participating in awarding of points. 2) The OKcashbag logo is displayed at OKcashbag loyalty program partner stores.