August 1, 2011 (Tokyo, Japan) - Operator of Japan's largest shared loyalty program T Point (see note 1*), Culture Convenience Club Co., Ltd. (President & CEO: Muneaki Masuda, "CCC"), headquartered in Shibuya-ku, Tokyo, announced the second phase to its loyalty point exchange service with Korea's largest shared loyalty program OK cashbag operated by SK Marketing & Company Co., Ltd., (CEO: Bang-Hyung Lee, "SKM&C"), headquartered in Seoul, Korea and a subsidiary of Korea's SK Group, with the launch today of T Point services to Korean visitors.

 

The service of this second phase targets Koreans travelling to Japan for pleasure or business. Individuals who obtain dedicated Korean T Cards distributed at airports in Korea can accumulate T Points according to their purchase amounts at TSUTAYA, FamilyMart, Gusto, Doutor Coffee Shop, Lotteria, and other participating retail locations in Japan upon presentation of their T Card at the point of purchase. Accumulated T Points can be exchanged to OK cashbag Points via the OK cashbag website (http://www.okcashbag.com/) upon returning to Korea with the entry of necessary information (see note 2*). Starting today, Shinhan Bank foreign exchange booths located within Incheon International Airport and Gimpo International Airport in Seoul, and at Gimhae International Airport in Pusan are distributing the dedicated T Cards for Korean travelers. Distribution locations are expected to increase successively in the future.

 

CCC and SKM&C launched services for Japanese visitors on May 30, and OK cashbag utilization by Japanese within Korea is increasing successfully. By launching T Point accumulation benefits to Korean visitors, CCC looks forward to a resurgence of Korean visitors to Japan, and an increased patronage of participating T Point retail locations by Koreans.