Database Marketing
Leveraging a wealth of lifestyle data, we propose new lifestyles tailored to each individual through new infrastructure and platforms. We aim to contribute to society and realize a richer life by supporting diverse lifestyles.
Database Marketing
We develop database marketing businesses based on book purchase data that we have cultivated over many years at TSUTAYA and TSUTAYA BOOKS.
We carefully analyze readers' interests, concerns, and values, which emerge from their actual purchasing behavior, and then, in collaboration with stores and publishers, plan and implement marketing strategies that create richer and more engaging experiences.
By combining the "facts" revealed by data with the "editing and conceptual capabilities" of a planning company, we update store layouts, sales promotion plans, and content delivery methods.
Without relying solely on intuition and experience, nor solely on numbers, CCC will spread new experiential value centered on books to society from its unique perspective.
Customer Value Business
Our aim is to create value experiences that enrich our customers' lives, starting with store platforms such as Tsutaya Bookstore.
We plan and develop attractive products, services, and experiences for our customers across digital channels such as physical stores, apps, and online stores.
Curated shopping experiences, events and communities that broaden your lifestyle and hobbies.
By strengthening these values, we provide experiences that enrich the daily lives of each individual customer, while staying close to their lifestyle.
Tsutaya Bookstore Online