"Survey on the movie 'Frozen'" We asked 335 women who saw 'Frozen'! Which side do you prefer? 40% are Anna fans, 60% are Elsa fans

2014.07.15 Press Releases
Culture Convenience Club Co., Ltd.

--70% of viewers watched the dubbed version, and 70% of viewers commented that the songs were good! Women who like Elsa are "night owls, prioritize work over romance, and love winter" --

Culture Convenience Club Co., Ltd. is pleased to announce that it has conducted a survey on the film "Frozen" through the online "T Survey," targeting 1,601 female T-members who use T-Cards.

Digest of survey results on the movie "Frozen"

● 85% of people have seen "Frozen" and are planning to watch it in the future.
　The most common reason for wanting to see the show was "because the singing sounded good" (53.1%).
　2nd place: "It was a hot topic on TV and in magazines" (39.1%)
　3rd place: "The story seemed good" (31.9%)
●The reason for its success is the songs!? Approximately 80% of people have seen the dubbed version of "Frozen"
　Usually, 40% of people choose the "dubbed version" when watching a movie.
　The most common reaction after watching the film was "The songs were good" (72.5%).
　2nd place: "The visuals were beautiful" (53.1%), 3rd place: "The music was good" (50.1%)
●Which side are you on? 40% are Anna fans, 60% are Elsa fans
　Ana fans are "morning people, prioritize romance over work, and love summer"
　Elsa fans are "night owls, prioritize work over romance, and love winter"

● 85% of people have seen "Frozen" and are planning to watch it in the future.
　The most common reason for wanting to see the show was "because the singing sounded good" (53.1%).
　2nd place: "It was a hot topic on TV and in magazines" (39.1%)
　3rd place: "The story seemed good" (31.9%)

The Disney movie "Frozen" was released in Japan on March 14th of this year, and even now, four months later, it continues to be a huge hit. Many people have probably heard the melody "Let it go~♪" on street corners and in stores. The DVD of "Frozen" will be released on July 16, 2014. With the DVD release just around the corner, we conducted a survey about the movie "Frozen" among 1,601 female T-members aged 18 to 79.
First, we asked whether or not people had seen "Frozen," and 20.9% (335 people) answered that they had seen it in the cinema. Additionally, over 60% of people did not see the film in theaters but "plan to see it in the future," and when combined with those who saw it in theaters, the total number of people who have seen "Frozen" or plan to see it in the future exceeds 80%. Of those who "plan to watch it in the future," 5.7% "plan to watch it in the cinema," 15.4% "plan to watch it by renting a DVD or Blu-ray," and 39.9% "plan to watch it if it is broadcast on TV."Next, the 335 people who answered "I saw it at the cinema" were asked to choose multiple reasons for wanting to see it. The top answer was "Because the songs sounded good" (53.1%), followed by "Because it was being talked about on TV and in magazines" (39.1%) and "Because the story seemed good" (31.9%). This shows that over 50% of people decided to go to the cinema to see a film because of the music.

●The reason for its success is the songs!? Approximately 80% of people have seen the dubbed version of "Frozen"
　Usually, 40% of people choose the dubbed version when watching a movie.
　The most common reaction after watching the film was "The songs were good" (72.5%).
　2nd place: "The visuals were beautiful" (53.1%), 3rd place: "The music was good" (50.1%)

Next, 335 people who saw "Frozen" in the cinema were asked to select multiple answers as to which version they watched at the cinema. The most common answer was "2D dubbed version" (71.6%), followed by "2D subtitled version" (18.5%), "3D subtitled version" (6.9%) and "3D dubbed version" (6.6%). 2.1% also chose the "Let's all sing together ♪" version with lyrics, which was a hot topic as a new way to watch movies during Golden Week, where people sing along while watching the movie at the cinema. When asked whether they usually choose the subtitled or dubbed version when watching a movie, 36.1% chose the subtitled version and 63.9% chose the dubbed version, showing that more people choose the dubbed version of "Frozen" compared to other movies.
Additionally, when asked to give multiple answers about their impressions after watching "Frozen," the overwhelming majority chose "because the songs were good" (72.5%). Since people went to the cinema because of the music, and then cited the good songs in their comments after watching the film, the results suggest that the music may have been one of the reasons for the film's success. The second most popular answer was "The visuals were beautiful" (53.1%), followed by "The music was good" (50.1%), "The characters were good" (43.3%), and "It was moving" (34.3%).

●Which side are you on? 40% are Anna fans, 60% are Elsa fans
　Ana fans are "morning people, prioritize romance over work, and love summer"
　Elsa fans are "night owls, prioritize work over romance, and love winter"

As the title of the film suggests, "Frozen" has been a hot topic due to its dual heroines, sisters Anna and Elsa. When 335 people who watched "Frozen" were asked "Which type are you, Anna or Elsa?", 42.4% answered "Anna" and 57.6% answered "Elsa".
Additionally, when asked whether they are "morning people" or "night people," Anna fans were more likely to say they are "morning people" than Elsa fans. Similarly, when comparing "romance is more important than work" and "work is more important than romance," Anna fans were more likely to say "romance is more important than work" than Elsa fans. In addition, when asked whether they preferred "summer" or "winter," more Elsa supporters chose "winter" than Anna supporters, perhaps due to the story of Elsa becoming the Snow Queen.

■ Survey Overview
Survey method: Internet (T Survey)
Survey period: July 4th (Friday) to July 8th (Tuesday), 2014
Survey area: Nationwide
Survey subjects: Women aged 18 to 79 (T members)
Sample size: 1,601 people
10～20代    30～40代    50～70代    合計
女性    328人    752人    521人    1,601人

■What is the T Survey?
This is one of the largest online research services in Japan, with 8 million T Card users registered. All members who complete research and surveys will be rewarded with T Points. In addition, the responses you provide will be processed as statistical information and used by companies and media outlets for product development and service planning. Each and every opinion we receive from our members will be an important key point in creating a bright future for people, companies, and Japan.
CCC offers marketing solutions to companies, from planning surveys through "T Surveys" to compiling and analyzing them as a research program tailored to their needs.

Materials related to this matter

"Survey on the movie 'Frozen'" We asked 335 women who saw 'Frozen'! Which side do you prefer? 40% are Anna fans, 60% are Elsa fans

Inquiries regarding this matter
■Inquiries regarding the press release:
Culture Convenience Club Co., Ltd.
Public Relations Officer: Ando
TEL: 03-6800-4464

■Inquiries regarding the T Survey:
Sales representative: Itakura and Hirano
MAIL: dbwatch@ccc.co.jp
TEL: 03-6800-4561