"Frozen" rentals surpass 540,000 in one week! Fastest and highest record ever!

2014.07.23 Press Releases
Culture Convenience Club Co., Ltd. TSUTAYA Company

-Beyond "Avatar."Expected to reach 1 million rentals, the fastest in history

We are pleased to announce that the number of rentals of "Frozen" at TSUTAYA stores nationwide operated by Culture Convenience Club Co., Ltd. TSUTAYA Company has exceeded 540,000 in the first week since its release, the highest number of DVD and Blu-ray rentals in the past five years. This is the fastest record ever, and it is expected to reach 1 million views, surpassing "Avatar" (released April 23, 2010).

■TSUTAYA DVD and Blu-ray rental rankings (calculated one week after rental began) *Since 2009
1. Frozen (released July 16, 2014)
2nd place: Avatar (released April 23, 2010)
3. Pirates of the Caribbean: On Stranger Tides (released November 2, 2011)
4. Mission: Impossible - Ghost Protocol (Released April 27, 2012)
5. Red Cliff Part I (Released March 11, 2009)
6. Red Cliff Part II - The Final Battle for the Future (Released August 5, 2009)
7. Ted (released July 24, 2013)

Materials related to this matter

"Frozen" rentals surpass 540,000 in one week! Fastest and highest record ever!

Inquiries regarding this matter
Culture Convenience Club Co., Ltd. TSUTAYA Company　
Public Relations Officer TEL: 03-6800-4764