Lifestyle Navigator

"We want a store that can shape the lifestyles of young people in Hirakata, Osaka by providing a rich selection of books, records, and videos created in the revolutionary spirit of our decade, the Eighties. We want to locate the store in a convenient place, to furnish it like a loft, and to keep it open every day until 11 p.m."

These were the founding concepts of TSUTAYA BOOKS Hirakata, the first TSUTAYA store to be born. The shop opened for business on March 24, 1983.

Ever since its founding, TSUTAYA has grown its presence as provider of culture to "anyone, anytime, anywhere." In 1999 we opened our flagship store, SHIBUYA TSUTAYA, in front of the Shibuya Hachikomae Intersection, a Tokyo intersection renowned for its throngs of pedestrian traffic. The Shibuya store rents over 700 million DVDs annually and sells more books and magazines than any other store Japan.

In 2011 we restored TSUTAYA BOOKS, our very first store, and opened DAIKANYAMA TSUTAYA BOOKS, a "lifestyle navigator" for Baby Boomers, or what we call the "premium generation." TSUTAYA is still evolving as a lifestyle navigator for today's era.

History of TSUTAYA

March 24, 1983
The first TSUTAYA store, TSUTAYA BOOKS Hirakata, opens (foundation).

September 1985
Culture Convenience Club Co., Ltd. is founded as a franchiser.

June 1986
Nippon Shuppan Hanbai, Inc. joins CCC in a business alliance as a supplier of products to participating retailers.

July 1993
TSUTAYA RECORDS is franchised for the sale of CDs.

July 1994
TSUTAYA BOOKS is franchised for the sale of books.

October 1994
TSUTAYA Yebisu Garden Place, a full-size urban store aspiring to stock all conceivable titles available on video, opens in Meguro, Tokyo. TSUTAYA Yamanouchi opens in Okinawa as the original "multi-package store."

December 1995
TSUTAYA Higashikouri opens in Hirakata, Osaka, as a model multi-package store.

May 1997
Game TSUTAYA is franchised in the game software retail business.

July 1999
TSUTAYA online launches.

December 1999
SHIBUYA TSUTAYA opens as a flagship store in Shibuya, Tokyo.

April 2003
TSUTAYA TOKYO ROPPONGI, the first BOOK&CAFÉ store, opens in Roppongi Hills, a new commercial development in Minato-ku, Tokyo.

July 2003
TSUTAYA EBISUBASHI opens as a Kansai flagship store in Osaka.

April 2004
TSUTAYA membership cards (current T Card) are issued throughout Japan.

July 2007
TSUTAYA FUKUOKA TENJIN opens as a flagship store in Fukuoka.

September 2010
The TSUTAYA Ranking service, a forerunner of today's TSUTAYA App (a smartphone application), begins.

October 2010
TSUTAYA SAPPORO ODORI opens as a Hokkaido flagship store in Sapporo, Hokkaido.

December 2011
DAIKANYAMA TSUTAYA BOOKS opens as a new lifestyle navigator for adults.

December 2012
TSUTAYA YAYIYINGYIN Minquan opens in Taipei, Taiwan as TSUTAYA's first overseas store.

December 2013
"Culfe," a new café in the BOOK&CAFE style, opens in a Tohoku flagship store MORIOKA TSUTAYA.

December 2013
HAKODATE TSUTAYA BOOKS opens in Hakodate, Hokkaido, as Japan's first branch of the newly branded TSUTAYA BOOKS.

*No. of TSUTAYA stores
1,461 in Japan + 7 in Taiwan
Total 1,468 (as of the end of December 2013)

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