First in Japan! Earn T-points by tweeting on Twitter!

2010.04.01 Press Releases
Culture Convenience Club Co., Ltd. / Digital Garage, Inc.

• #Database Marketing
• #Experience value
• #co-creation

— "T-Point Moratter!! Campaign" is now underway —

Culture Convenience Club Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Muneaki Masuda; hereinafter referred to as CCC) and Digital Garage, Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director/Group CEO: Kaoru Hayashi; hereinafter referred to as DG) will hold the "T-Point Moratter!! Campaign" from April 1st (Thursday) to April 30th (Friday), 2010, to commemorate the opening of the official T-Point*1 account on Twitter, where users can earn T-Points by tweeting on Twitter.

Since concluding a capital and business alliance agreement in August 2009, CCC and DG have been strengthening collaboration in areas where each company has strengths. This campaign aims to provide unprecedented new customer value by combining "T-Point," a common point service operated by CCC, and "Twitter," a microblogging service whose expansion in Japan is supported by DG.

In this campaign, users with a Twitter account who enter the campaign through the special page on "T-Site," the comprehensive website for T-points and T-cards, will receive 3 T-points. Additionally, 1,000 users who tweet using a specific hashtag*2 after entering will be randomly selected to receive 1,000 T-points. Furthermore, this campaign marks the first time in Japan that a system allowing users to earn points by tweeting on Twitter has been implemented.

CCC and DG will continue to create new synergies by providing services that offer even higher customer satisfaction, aiming to maximize customer satisfaction.

[Overview of the "T-Point Moratter!! Campaign"]
■Campaign Name: T-Point Moratter!! Campaign
■Campaign Period: April 1st (Thu) - April 30th (Fri), 2010

■Campaign details:
≪Everyone gets 3 points!!≫
We will give 3 T-points to all users who enter by following the steps below.
(1) After logging in to "T Site", enter your Twitter account and password on the campaign site to enter.
(2) Follow the official T-Point account "tpoint".
(3) You will earn 3 T-points.

*This offer is only available to those who have registered with T-Site and Twitter in advance, and who possess a T-Card.

≪Get a total of 1 million points!!≫
1,000 users who meet the following conditions will be randomly selected to receive 1,000 T-points.
Condition (1): After entering the "Everyone Gets 3 Points!!" campaign, tweet using the specific hashtag "#tpoint" during the campaign period.
Condition (2): After entering the "Everyone Gets 3 Points!!" campaign, tweet at the "T-Point Moratter!! Venue" during the campaign period.

*1. When customers with a T-card use participating stores such as TSUTAYA, FamilyMart, ENEOS, Camera Kitamura, Gusto, and Three F, they can earn T-points based on the amount spent by presenting their T-card. Accumulated T-points can be used at participating stores, and can also be exchanged for Rakuten Super Points or ANA miles.
*2. A hashtag is a feature that allows you to include "#○○" in your post, making all posts with that symbol visible in search results and other search results.

Documents related to this matter

First in Japan! Earn T-points by tweeting on Twitter!

Inquiries regarding this matter
Culture Convenience Club Co., Ltd.
President's Office, Public Relations: Ando
TEL: 03-5424-1937/FAX: 03-5424-1986

Digital Garage Co., Ltd.
Group CEO's Office, Public Relations: Eda
TEL: 03-6367-1063/FAX: 03-6367-1050