T-CARD Plus x Miyagi Food Kingdom Collaboration Project: Campaign to win delicious food products from Miyagi Prefecture has begun!

2010.11.17 Press Releases
Culture Convenience Club Co., Ltd.

　

Culture Convenience Club Co., Ltd. (Tokyo Headquarters: Shibuya-ku, Tokyo; President and CEO: Muneaki Masuda) launched the "T-CARD Plus*1 x Food Kingdom Miyagi" campaign on November 16, 2010 (Tuesday) as a collaborative project with the Miyagi Prefectural Department of Agriculture, Forestry and Fisheries' "Food Kingdom Miyagi" initiative.

This campaign allows customers who have a T-CARD Plus, a credit card issued by TSUTAYA that allows you to accumulate T-POINTs*2 at a great rate, to apply for the campaign through the dedicated website and be entered into a lottery to win carefully selected ingredients from Miyagi Prefecture, provided by producers who support "Miyagi, the Kingdom of Food."
This collaboration with Miyagi Prefecture marks the first time our "T-CARD Plus" card has partnered with a local government. We plan to continue collaborating with various initiatives undertaken by Miyagi Prefecture, such as "Miyagi, the Kingdom of Food Ingredients."

Through this initiative, we aim to offer a convenient, rewarding, and delicious lifestyle to our 5.77 million customers who hold a TSUTAYA-issued T-CARD with credit functionality.

[Overview of the T-CARD Plus x Miyagi Food Kingdom Collaboration Project]

■Campaign Period: November 16, 2010 (Tue) - March 31, 2011 (Thu) (tentative)
■Campaign Details: Customers who have a T-CARD Plus, a T-CARD with credit card functionality issued by TSUTAYA, can apply for the campaign via the special campaign page and use their T-CARD Plus for credit card payments when making purchases of 1,000 yen (including tax) or more during the campaign period to be entered into a drawing to win a variety of food products representing Miyagi, the "Kingdom of Food."
■Gift contents:
November (November 16th - November 30th) ... "Premium Hitomebore Miyagi Selected Rice" x 20 people
December (12/1 to 31/31) ... "Kesennuma Swordfish and Yakurai Wasabi Set" x 10 people
January (January 1st to January 31st) ... "Sendai Strawberries" x 10 people
February (February 1st - February 28th) ... "Shimofuri Red (pork)" x 6 people
March (March 1st - March 31st) ... Sendai Beef x 5 people
■ Campaign special website: http://tsite.jp/myg
■Miyagi, the Kingdom of Food: Miyagi Prefecture is surrounded by abundant nature and blessed with a wide variety of ingredients nurtured by the sea, mountains, and land. Taking advantage of this, the prefecture has begun various joint public-private initiatives, such as developing a food-related information network to enhance food-related industries and holding events to promote local ingredients. Furthermore, we are promoting Miyagi as a "Kingdom of Food" so that people all over the country will associate Miyagi with food. Based on Miyagi Prefecture's diverse food resources and advantageous geographical conditions, we aim to create a variety of food-related business opportunities and employment throughout the prefecture, from production to processing, distribution, and consumption, by leveraging unique local ideas and ingenuity.
■T-CARD Plus: This is a T-CARD with credit card functionality issued by TSUTAYA. Customers who do not yet have a T-CARD Plus can apply through the T-CARD Plus application page.

T-CARD Plus application page:http://tsite.jp/cp/index.pl?xpg=PCIC0103

*1 This also includes the "TSUTAYA W Card".
*2 T-POINTs are a common point service that allows customers who have a T-CARD or T-CARD Plus to earn T-POINTs based on the amount spent at participating stores and services such as TSUTAYA, FamilyMart, and ENEOS by presenting and registering their T-CARD. They can also use the accumulated T-POINTs at participating stores and services.

Documents related to this matter

T-CARD Plus x Miyagi Food Kingdom Collaboration Project: Campaign to win delicious food products from Miyagi Prefecture has begun!

Inquiries regarding this matter

Culture Convenience Club Co., Ltd.
President's Office, Public Relations: Ando
TEL: 03-6800-4464／FAX: 03-3760-6020