TSUTAYA's private brand CD series, "The Best Value 999," has surpassed 500,000 copies in cumulative sales!!

2010.11.19 Press Releases
Culture Convenience Club Co., Ltd.

Culture Convenience Club Co., Ltd. (Tokyo Headquarters: Shibuya-ku, Tokyo; President and CEO: Muneaki Masuda) announced that its private brand CD series, "The Best Value 999," surpassed 500,000 units in cumulative sales on November 18th.
As a full-fledged private brand of TSUTAYA, "The Best Value 999," developed in collaboration with manufacturers and music publishers, released 53 best-of albums by Japanese artists, mainly folk and new music, on October 8th. This brings the total lineup to 173 titles, including the 120 Western music titles already on sale.
As a result, customers have praised the increased variety of choices available, and the concept of high quality at affordable prices has been well-received, leading to the achievements mentioned above.
Furthermore, the release of these Japanese music titles has significantly boosted sales of our Western music titles as well. As a result, the 120 Western music titles have sold a cumulative total of 400,000 copies in approximately 11 months since their release in December of last year. In a market where only two foreign music releases from 2009 to 2010 sold over 400,000 copies—Michael Jackson's "THIS IS IT" and Lady Gaga's "The Monster" (according to Oricon)—the achievement of "The Best Value 999" selling 400,000 copies solely through its foreign music series has opened up a bright future for the CD business.
As a private label product in the music industry, it boasts unparalleled features and a strong track record.
We believe that surpassing 500,000 copies sold is a result of the support we've received from music fans.

Culture Convenience Club, through TSUTAYA, TSUTAYA online, and other channels, will continue to prioritize the "joy of choosing" for our customers and will strive to further enhance our private brand product lineup.

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TSUTAYA's private brand CD series, "The Best Value 999," has surpassed 500,000 copies in cumulative sales!!

Inquiries regarding this matter

Culture Convenience Club Co., Ltd.
Strategic Planning Office　
TEL:03-6800-4785