Drugstore chain "mac" to launch T-POINT service at all stores from September.

2011.07.01 Press Releases
Culture Convenience Club Co., Ltd.

—First drugstore chain in Shikoku to introduce T-POINT service!—

Ohya Co., Ltd. (Headquarters: Saijo City, Ehime Prefecture, President and CEO: Shintaro Ito, hereinafter "Ohya"), which operates the drug store "mac" in Shikoku, and Culture Convenience Club Co., Ltd. (Tokyo Headquarters: Shibuya Ward, Tokyo, President and CEO: Muneaki Masuda, hereinafter "CCC"), which operates "T-POINT," Japan's largest common point service, and "TSUTAYA," which proposes lifestyles to customers through books, movies, music, etc., will begin offering T-POINT service*2 at all 37 "mac" drug stores*1 from September 15, 2011. This initiative marks the first time a drugstore chain in Shikoku has introduced the T-POINT service.

Ohya began developing the "mac" drugstore chain in Shikoku in 1999, and currently provides mac points to approximately 390,000 customers across all 36 "mac" stores. Furthermore, in 1988, the company became a franchisee of "TSUTAYA," and currently offers the common point service "T-POINT" at all seven "TSUTAYA" stores operated by the group.
By completely switching from the conventional mac points to T-POINT, Ohya will be able to offer a point service that can be used at any of the 983 T-POINT participating stores in Shikoku, as well as at "mac" and "TSUTAYA". Going forward, we aim to expand usage among existing members by implementing new recommendation strategies using members' marketing data, and we also expect to attract new customers by implementing in-store promotional measures, which will bring in 1.36 million T-CARD members, representing 33.7% of the population of Shikoku.

CCC has been working to expand its T-POINT service at drugstore chains since this fiscal year, and with this partnership with Ohya, we aim to further increase awareness and usage of T-POINT within the Shikoku region.

[Overview of T-POINT service on "mac"]
■Service Launch Date: September 15, 2011 (Thursday)

*Starting September 1, 2011 (Thursday), T-POINT service will be launched at all 7 mac stores in Kochi Prefecture.
*1 mac points accumulated on a mac card will be transferred to 1 T-POINT.

■Participating Stores: All 37 mac stores

*25 stores in Ehime Prefecture, 7 stores in Kochi Prefecture, 4 stores in Kagawa Prefecture, and 1 store in Tokushima Prefecture.
*The Nankoku store (Nankoku City, Kochi Prefecture), scheduled to open on August 11, 2011 (Thursday), is also included.

■Applicable Products: Products handled by mac

*This offer does not apply to cigarettes, magazines, designated local garbage bags, or shipping fees (delivery).

■T-POINT Accrual Rate: 1 point for every 200 yen (excluding tax)

*The awarding of mac points will end on September 14, 2011 (Wednesday).

■T-POINT Redemption Rate: 1 point = 1 yen

*The use of mac points will end on Saturday, June 30, 2012.

■T-CARD Issuance Start Date: August 1, 2011 (Monday)

[List of companies where T-POINT can be used]
■Number of T-CARD members in Shikoku: 1.36 million (33.7% of the population of Shikoku)

*Ehime Prefecture: 510,000 people, Kochi Prefecture: 300,000 people, Kagawa Prefecture: 320,000 people, Tokushima Prefecture: 210,000 people

■Number of T-POINT service participating stores in Shikoku: 983 stores

(342 stores in Ehime Prefecture, 207 stores in Kochi Prefecture, 236 stores in Kagawa Prefecture, and 198 stores in Tokushima Prefecture)

*1 This includes the Nankoku store, which is scheduled to open on August 11, 2011 (Thursday).
*2 The common point service "T-POINT" was launched in October 2003 and has grown into a point service held by 37.36 million people as of the end of May 2011, representing more than one in four people in Japan. Furthermore, the number of participating companies in "T-POINT" reaches 69 companies and approximately 35,000 stores, and it can be used in a wide range of fields closely related to daily life, including TSUTAYA, FamilyMart, ENEOS, Doutor Coffee Shop, Gusto, Camera Kitamura, Yahoo! Shopping, and more.

Documents related to this matter

Drugstore chain "mac" to launch T-POINT service at all stores from September.

Inquiries regarding this matter
Culture Convenience Club Co., Ltd.
Public Relations Representative: Ando
TEL: 03-6800-4464／FAX: 03-3760-6020