T-POINT service will begin with the new golf ball "SUPER NEWING" to be released this fall.

2011.07.13 Press Releases
Bridgestone Sports Co., Ltd. / Culture Convenience Club Co., Ltd.

—Earn T-POINT when you purchase Bridgestone sports products—

Bridgestone Sports Co., Ltd. (President: Sugio Fukuoka, hereinafter BSP) and Culture Convenience Club Co., Ltd. (President and CEO: Muneaki Masuda, hereinafter CCC) have agreed to a business partnership regarding the introduction of the T-POINT service*1, and will launch the T-POINT service for BSP's golf ball "SUPER NEWING," which will be released on September 9, 2011, becoming the first golf equipment manufacturer to offer this service. This partnership was initiated when BSP became involved in the operation of the "T-POINT Ladies Golf Tournament" *2, a domestic women's golf tournament hosted by CCC since 2010.

The product eligible for this T-POINT service is the "SUPER NEWING" golf ball, released on September 9, 2011. Customers who purchase this product can earn T-POINT by applying themselves through the dedicated website. The T-POINT you accumulate can be used at approximately 35,000 stores across 69 companies nationwide, including TSUTAYA, FamilyMart, and Gusto, as well as through online services.

According to the Japan Productivity Center's "Leisure White Paper 2010," 21.8% of golfers are in their 50s and 27.3% are 60 or older, indicating that baby boomers who enjoy leisure time make up a large proportion. However, with the recent success of young professional golfers, the golf population is beginning to expand to other generations, such as those in their 20s and 30s. Furthermore, the T-POINT service operated by CCC has grown to 37.57 million members, representing 29.3% of Japan's total population, and is used by 63.0% of people in their 20s and 52.0% of people in their 30s, becoming a common point service.

BSP expects to expand the golf market by offering new services to customers who purchase the target products, thereby cultivating new customer segments, strengthening marketing, and increasing the overall market share. Furthermore, we will continue to work in cooperation with CCC to expand added value by building new services and business models. We will continue to consider expanding the range of products eligible for T-POINT services.
CCC holds the "T-POINT Ladies Golf Tournament" with the aim of allowing many people to experience the wonderful essence of sports, which is to "move people's hearts," and to increase the number of people who incorporate golf into their lifestyle. This collaboration with BSP will allow us to more directly increase awareness of the T-POINT service among customers in their 50s, 60s and older who purchase golf products, leading to further acquisition of new members and expansion of T-POINT circulation. We will also expand the introduction of T-POINT services to sporting goods other than golf equipment.

[Summary of T-POINT Service when purchasing SUPER NEWING]

■Application acceptance start date:
Friday, September 9, 2011

*A detailed page regarding the service will be uploaded in early September.

■Target products:
Golf ball "SUPER NEWING"
＜Available from September 9th.＞Manufacturer's suggested retail price: 630 yen per piece (600 yen excluding tax), 7,560 yen per dozen (7,200 yen excluding tax)

*Only products with a sticker bearing a serial number are eligible.
*For details on eligible products, please see the Bridgestone Sports website "GOLF MEGA TOWN" ( http://www.bs-golf.com ).
*The displayed price is the manufacturer's suggested retail price and is for reference only.

■ Number of points awarded:
15 points for each sleeve (3 balls)

■How to apply:
If you submit the necessary information through the dedicated application page on T-SITE, the internet site for T-CARD members, points will be awarded 3 to 4 days after your application.

*You will need your T-CARD membership number to apply.
*If you do not have a T-CARD, you can obtain a T-member number online.
*For details on how to apply, please visit the T-SITE internet site for T-CARD members ( http://tsite.jp/ ).

■Customer support:
[Inquiries regarding this initiative and products]
▼Bridgestone Sports Customer Call Center
0120-116613 Weekdays: 10:00-17:30 (excluding Saturdays, Sundays, public holidays, and BSP's regular closing days)
[Inquiries regarding T-POINT services in general]
▼T-CARD Support Center
0570-029294 Open year-round: 10:00 AM - 9:00 PM

*1 T-POINT, Japan's largest common point service, can be used in a wide range of everyday businesses, including TSUTAYA, FamilyMart, ENEOS, Doutor Coffee Shop, Gusto, Camera Kitamura, Gyukaku, Contact Lens Eye City, Yahoo! Shopping, and more.
*2 The 2011 "T-POINT Ladies Golf Tournament" was canceled due to the effects of the Great East Japan Earthquake.

Documents related to this matter

T-POINT service will begin with the new golf ball "SUPER NEWING" to be released this fall.

Inquiries regarding this matter
Culture Convenience Club Co., Ltd.
Public Relations Representative: Ando
TEL: 03-6800-4464