TSUTAYA's "2011 Summer Campaign" has begun.

2011.07.15 Press Releases
Culture Convenience Club Co., Ltd.

—Anime festival, kids' books, double T-POINT for purchasing two or more books, etc.—

Culture Convenience Club Co., Ltd. (Tokyo Headquarters: Shibuya-ku, Tokyo; President and CEO: Muneaki Masuda) will launch a summer campaign at its 1,413 TSUTAYA stores nationwide starting July 15, 2011 (Friday). http://tsutaya.jp/2011sum/ The following will be implemented:

For children during summer vacation, we have anime festivals and kids' book campaigns, as well as a campaign to coincide with the summer reading season where you can earn double T-POINT when you buy two or more books. To coincide with the complete transition to digital terrestrial broadcasting, we are offering a "Blu-ray Cinema Handbook" as a gift to those who purchase a Blu-ray recorder, and other services that will allow you to enjoy movies, music, books, and games handled by TSUTAYA even more this summer.

□ Kids Book Campaign
Period: July 15, 2011 (Fri) - August 25, 2011 (Thu)
We will distribute kids' stamp cards to customers with children or those purchasing kids' anime products. Collect three stamps on your stamp card (one stamp per transaction) and receive a free kids' book.

□TSUTAYA Anime Festival
Period: July 15, 2011 (Fri) - August 25, 2011 (Thu)
"Tangled" will be available for rental starting July 20th.
"Inazuma Eleven the Movie: The Strongest Army Ogre Attacks"
We're giving away original bonus stickers to those who rent!

□ Increased stock of J-ROCK, K-POP, and anime CDs.
Our CD rental service features a special collection of early Japanese rock from the 60s and 70s, which has had a huge influence on today's new generation of bands!!
In addition, it includes IU, RAINBOW, SHINee, and other notable artists who have the highest potential for future breakthroughs.
We are strengthening our selection of popular K-POP, popular anime series, and Nico Nico Douga-related CDs.

□ Earn double T-POINT when you buy 2 or more books.
Period: July 22, 2011 (Fri) - August 21, 2011 (Sun)
In addition to displaying the best-selling book rankings for the first half of the year in the store,
During the period, you can freely combine any two or more items, including books, magazines, and comics.
Get double T-POINT with your purchase!

□ "Blu-ray Cinema Handbook" Gift
Period: July 15, 2011 (Fri) - September 30, 2011 (Fri)
This year, as we complete the transition to digital terrestrial broadcasting on July 24, 2011, we are running a campaign to give away a copy of "Cinema Handbook Blu-ray Edition," a catalog magazine of foreign films, to anyone who purchases a Blu-ray disc and is upgrading from a DVD recorder to a Blu-ray recorder to enjoy Blu-ray for the first time.

*First come, first served. The number of items available is limited. Distribution will end once the planned number of items has been distributed.

□Game software - packed with original bonus items
For game sales, we will be giving away original merchandise and first-come, first-served purchase bonuses to those who pre-order or purchase the following eligible software titles releasing this summer.
Release Date, Title, Platform, Gift Contents
July 14th: Password card to obtain a TSUTAYA original player for Jikkyou Powerful Pro Baseball 2011 (PS3/PSP).
July 16th: Inazuma Eleven Strikers Wii, Inazuma Eleven GO Character Cards
July 21st: Sengoku BASARA Chronicle Heroes PSP War Fan
July 28th: Super Pokémon Rumble 3DS, Super Pokémon Rumble Schedule & Glitter Stickers
July 28th: Devil Survivor 2 DS Mobile Phone Wallpaper Clock Download Access Card
August 10th: Monster Hunter Diary: Poka Poka Airou Village G PSP Magnetic Clip

Documents related to this matter

TSUTAYA's "2011 Summer Campaign" has begun.

Inquiries regarding this matter
Culture Convenience Club Co., Ltd.
TSUTAYA Business Public Relations Representative: Takahashi
TEL: 03-6800-4464／FAX: 03-3760-6020