"The first in Japan to allow users to earn and use T-POINT by downloading smartphone apps" - Available from next month on the Android app market "myappee," which launches today.

2011.07.19 Press Releases
Culture Convenience Club Co., Ltd.

Culture Convenience Club Co., Ltd. (Tokyo Headquarters: Shibuya-ku, Tokyo; President and CEO: Muneaki Masuda; hereinafter referred to as CCC) and Opt, Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Noboru Hachimine; Securities Code 2389; hereinafter referred to as Opt) have agreed to introduce the T-POINT service starting in August 2011 to "myappee" (http://myappee.com), a social recommendation app marketplace launched today by Opt that reveals truly popular Android apps based on user tweets and likes.

[About "myappee," a social recommendation-type app marketplace]

"myappee" is a service that introduces popular apps for Android mobile phones and tablet devices, which are expected to become rapidly popular in Japan. By combining "rankings," "recommendations," and "points," we deliver truly popular apps to our users.

■A realistic ranking based on customer reviews!
We collect user reviews (tweets, likes) and app download numbers using our own proprietary algorithm. We provide real-time ranking information for Android apps.

■Recommended on Twitter and Facebook!
Through API integration with Twitter and Facebook, users can easily recommend apps to each other. We encourage new users to visit via tweets and Facebook comments.

[Overview of T-POINT service on "myappee"]
• Service Launch Date: August 2011 (planned)
• Service Details: T-POINT is awarded and can be used when downloading apps via myappee.
• Products Eligible for T-POINT Rewards: myappee's paid subscription applications and free applications eligible for the campaign.
• T-POINT Accrual Rate:
For paid applications, 1 T-POINT is awarded for every 100 yen spent on the app.
(Note that amounts less than 100 yen will be rounded to the nearest 100 yen; for example, 250 yen will earn 3 points.)
Free applications are configured differently for each application.
- Eligibility requirements: Linking a T-ID (T-Login ID) with a myappee ID is required.
As a company that proposes new lifestyles, CCC will continue to propose more enjoyable, convenient, and rewarding ways of living for smartphone and tablet users, starting with the provision of T-POINT services in "myappee."

[Overview of "myappee"]
"myappee" is a social recommendation app marketplace that lets users find truly popular Android apps based on everyone's "tweets" and "likes."

Android app QR code:

■Android app

[About the "T-POINT" service]
T-POINT, a common point service operated by CCC, is a point service used by 37.57 million people as of the end of June 2011, representing more than one in four people in Japan. Furthermore, the number of companies participating in "T-POINT" amounts to 69 companies and approximately 35,000 stores. In addition to being usable at stores such as TSUTAYA, FamilyMart, ENEOS, Doutor Coffee Shop, Gusto, and Camera Kitamura, it can be used in a wide range of areas closely related to daily life, including internet services such as Yahoo! Shopping, NetOff, and Demae-can.

*Android is a registered trademark of Google Inc.
*Other company names and product names mentioned in this text are registered trademarks or trademarks of their respective companies.

Documents related to this matter

"The first in Japan to allow users to earn and use T-POINT by downloading smartphone apps" - Available from next month on the Android app market "myappee," which launches today.

Inquiries regarding this matter
Culture Convenience Club Co., Ltd.
Public Relations Representative: Takahashi
TEL: 03-6800-4464