"Leave it to TSUTAYA! Love Korean Wave BOOK" Giveaway! Available to the first customers who rent eligible Korean dramas and K-POP items starting August 5th (Friday)!

2011.08.05 Press Releases
Culture Convenience Club Co., Ltd.

—"You're Beautiful" reclaims the top spot in Korean drama rentals for the first half of the year—

TSUTAYA, which operates 1,413 stores nationwide (as of the end of June 2011), will be running a campaign to give away original books, "Leave it to TSUTAYA! Love Korean Wave Book," on a first-come, first-served basis. This campaign is aimed at fans of Korean TV dramas, which are popular with a wide range of generations and have seen their rental numbers surpass those of Western and Japanese films, setting a new record in July, as well as fans of K-POP, which is attracting increasing attention with the rise of many new artists.

[Summary of "Leave it to TSUTAYA! Love Korean Wave BOOK"]
■Gift period: August 5th (Fri) - August 25th (Thu), 2011
■ How to receive the gift: The first customers to rent 5 or more eligible DVDs and CDs from TSUTAYA during the campaign period will receive the gift.
■Binding: B5 size, full color, 52 pages total
■Contents 
◇Actor/Actress Catalog:
(Jung Joon-ho, Hyun Woo, Jang Geun-suk, Kim Bum, Gong Yoo)
◇New drama and movie information
Features such as "Royal Family," "King Geunchogo of Baekje," and "A Better Tomorrow."
Packed with information on new dramas, movies, K-POP features, interviews with notable actors, and much more. "

*Distribution will end once supplies run out.
* "Love Korean Wave book" is not sold in stores.

[Top 10 Korean TV DVD Rentals at TSUTAYA, First Half of 2011]
Data collection period: January 1, 2011 to June 30, 2011
Rank Title
1st place: You're Beautiful
2nd Place: Pasta - Until Love Begins
3rd Place: Sungkyunkwan Scandal (Complete Edition)
4th Place: Itazura na Kiss ~ Playful Kiss
5th place: Chuno
6th place: Angel's Temptation
7th place: Please take care of my daughter!
8th place: A Brilliant Legacy　
9th place: Meri is staying out all night
10th Place: You're Beautiful (Deluxe Edition)

In the first half of this year, "You're Beautiful" took first place, beating out popular titles such as "Pasta," "Sungkyunkwan Scandal," and "Playful Kiss," which were highly ranked in monthly rankings. Thanks in part to the rising popularity of the lead actor, Jang Geun Suk, the drama secured the top spot in the annual rankings, following its first-place ranking last year.

[Request regarding the reproduction and reporting of rankings]
*When using any of the rankings in television, newspapers, magazines, etc., please include the notation "TSUTAYA 2011 First Half Ranking" or "TSUTAYA Survey".
*When using this on internet media, etc., please include "TSUTAYA 2011 First Half Ranking" or "TSUTAYA Survey," and if you include a product link banner, please use TSUTAYA online. http://www.tsutaya.co.jp/Please add a link to the relevant product website.

Documents related to this matter

"Leave it to TSUTAYA! Love Korean Wave BOOK" Giveaway

Inquiries regarding this matter
Culture Convenience Club Co., Ltd. 　
Public Relations Officer: Yuta Takahashi
TEL: 03-6800-4464／FAX: 03-3760-6020