"music.jp" launches T-POINT service, an industry first for an official mobile carrier service.

2011.08.25 Press Releases
Culture Convenience Club Co., Ltd.

—Earn and use T-POINT when you purchase full-length ringtones!—

Culture Convenience Club Co., Ltd. (Tokyo Headquarters: Shibuya-ku, Tokyo; President and CEO: Muneaki Masuda; hereinafter referred to as "CCC"), which operates "T-POINT" *1, Japan's largest common point service, will begin offering T-POINT services on "music.jp," a music distribution site operated by MTI Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Toshihiro Maeta; hereinafter referred to as "MTI"), starting August 25, 2011.

This initiative marks the first time that the T-POINT service will be introduced through an official mobile carrier service.*2 First, we will launch the T-POINT service on "music.jp Full," NTT Docomo's official carrier service mobile phone ringtone full-length music download site. Going forward, both companies will consider introducing T-POINT services to other MTI-operated websites.
With this service, if you have a T-ID (T-Login ID) *3, you can link your "music.jp Full" ID with your T-ID and earn T-POINT when purchasing content such as full-length ringtones (R) on "music.jp Full". The T-POINT you accumulate can be used to purchase content on "music.jp Full" and at other T-POINT participating stores.

Taking this initiative as an opportunity, CCC will work to introduce T-POINT services to other official mobile carrier services and to smartphone apps, which are experiencing rapid market growth, thereby expanding the environment where users can earn and use T-POINT by using content on both feature phones and smartphones.

[Overview of T-POINT service on "music.jp Full"]
■ Service launch date: August 25, 2011 (Thursday)
■ Target site: "music.jp Full"
■ Target carrier: NTT Docomo
*Smartphones are not supported.
■ Website URL: http://.music.jp/
■ T-POINT accrual rate: You will earn 1 T-POINT for every 200 yen spent when purchasing additional coins on "music.jp Full" or when purchasing content directly.
For example, if you purchase content costing 40 coins or 420 yen, you will receive 2 T-POINT.
*T-POINT is not awarded for the monthly basic usage fee.
■ T-POINT Usage: You can use T-POINT at a rate of 1 point = 1 yen when purchasing additional coins for "music.jp Full" or when purchasing content directly.
For example, to purchase content costing 40 coins or 420 yen, you will need 420 T-POINT.
*T-POINT cannot be used for the monthly basic usage fee.
*T-POINT and cash cannot be used together.
*Both earning and using T-POINT requires linking your "music.jp Full" ID with your T-ID in advance.
*This can be used with content such as full-length ringtones (R), video clips, wallpapers (R), and themes.

*1 The common point service "T-POINT" was launched in October 2003 and has grown into a point service held by 37.83 million people as of the end of July 2011, representing more than one in four people in Japan. Furthermore, the number of participating companies in "T-POINT" reaches 72 companies and approximately 37,000 stores, and it can be used in a wide range of fields closely related to daily life, including TSUTAYA, FamilyMart, ENEOS, Doutor Coffee Shop, Gusto, Camera Kitamura, Yahoo! Shopping, and more.
*2 Excludes websites operated by CCC.
*3 T-ID (T-Login ID) is a common ID that allows you to accumulate and use T-POINT and log in to multiple service-implementing websites using a single ID and password. Even without a T-CARD, you can earn and use T-POINT online. Furthermore, customers who have a T-CARD can register their T-CARD number with T-ID to use both online and in-store services.
* "Chaku-uta Full" is a registered trademark of Sony Music Entertainment Inc.

Documents related to this matter

"music.jp" launches T-POINT service, an industry first for an official mobile carrier service.

Inquiries regarding this matter

Culture Convenience Club Co., Ltd.
Public Relations Representative: Ando
TEL: 03-6800-4464／FAX: 03-3760-6020