Find the "Movies & Music That Make You Happy" chosen by 100,000 people at TSUTAYA! The "HAPPINESS IS... MOVIES & MUSIC" campaign starts today.

2011.08.26 Press Releases
Culture Convenience Club Co., Ltd.

—Featuring Snoopy as the main character, with prizes to be given to a total of 20,000 people—

Culture Convenience Club Co., Ltd. (Tokyo Headquarters: Shibuya-ku, Tokyo) will be holding the "HAPPINESS IS... MOVIES & MUSIC" campaign, featuring Snoopy as the main character, at all of its 1,413 TSUTAYA stores nationwide from August 26th (Friday) to October 2nd, 2011. The campaign will feature "movies and music that make you happy and energized," based on a survey of 100,000 TSUTAYA users. In addition, there will be a prize giveaway where 20,000 people will be randomly selected to win Snoopy merchandise and other items by renting from TSUTAYA.

The "HAPPINESS IS... MOVIES & MUSIC" campaign was planned with the aim of increasing energy and smiles through entertainment, with the help of each and every Japanese citizen. Instead of TSUTAYA recommending movies to customers, we conducted a survey of 100,000 TSUTAYA members, asking them to write about episodes based on their real-life experiences, such as "movies that make your life happy and energetic" or "songs you want that special someone to listen to." Some of these will be featured in stores and on our website. Furthermore, this time we have chosen PEANUTS, famous for Snoopy, as our official character, and we hope that its unique worldview will further enhance this project. PEANUTS, which has been serialized for 60 years, continues to be loved to this day. Our theme for 2011 is "Happiness is...".

[Movies and Music That Make You Happy and Feel Energized: A Survey of 100,000 People] Overview

Based on customer surveys, this section introduces movies and music that you would like to see or hear, that will make your life a little happier and more energetic. If you submit a review of your favorite movie or music, or share a review you agree with on social media (Twitter, Facebook, mixi), you can download an original Snoopy wallpaper for free.
*Free wallpaper downloads via posting and sharing are limited to PCs and smartphones.

■Campaign website:http://tsutaya.jp/hap/ (※Compatible with both PC and mobile devices) 

Prize A (100 winners): One-month free rental voucher for TSUTAYA (worth 15,000 yen)
Prize B (10 winners): 32-inch LCD TV (Toshiba REGZA 32A1S)
Prize C (100 winners): Original blanket (H80 x W110cm)
Prize D (100 winners): Imported Peanuts book (foreign book, English text)
Prize E (10 winners): Blu-ray/DVD recorder (Panasonic DIGA DMR-BR585-K)
Prize F (20 winners): Humidifying Air Purifier (Panasonic Uruoi Air Rich F-VXF65-W)
Prize G (19,660 winners): 100 T-POINT

Furthermore, as a double chance, among the 200 winners of Prizes C and D...
One lucky winner will receive their prize personally from Snoopy.

■ About PEANUTS
The comic strip PEANUTS began serialization in seven American newspapers on October 2, 1950. At the time, no one imagined that it would become a brand that would exert influence around the world for decades to come. Sixty years later, Peanuts is published in 2,200 newspapers in 21 languages across 75 countries. PEANUTS animations have become a seasonal tradition, and countless products are available through virtually every distribution channel. PEANUTS, as an icon of pop culture, has many connections to contemporary culture. Images of Charlie Brown kicking a football, Linus and his blanket, and Lucy snuggling up to Schroeder's piano are all familiar to everyone. Furthermore, phrases like "Security Blanket" and "Good Grief" have become universally understood.
©2011 Peanuts Worldwide LLC  www.SNOOPY.co.jp

[Request regarding publication]
Please include the following credits. Also, I would like to request that you allow me to review the manuscript.
©2011 Peanuts Worldwide LLC

Documents related to this matter

20110826_ccc_ "HAPPINESS IS... MOVIES & MUSIC" campaign starts today.

Inquiries regarding this matter

Culture Convenience Club Co., Ltd.
Public Relations Officer: Yuta Takahashi
TEL: 03-6800-4464／FAX: 03-3760-6020

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