Get a behind-the-scenes look at TSUTAYA! "Working at TSUTAYA" for DS will be released on October 1st.

2011.09.30 Press Releases
Culture Convenience Club Co., Ltd.

— Children can now have a simulated experience of working at TSUTAYA! —

Culture Convenience Club Co., Ltd. (Tokyo Headquarters: Shibuya-ku, Tokyo; President and CEO: Muneaki Masuda; hereinafter "CCC"), which operates TSUTAYA stores nationwide that propose lifestyles to customers through games, books, movies, music, and more, will release "Working at TSUTAYA," a children's content that allows users to have a simulated experience of working at TSUTAYA, as new TSUTAYA original content for the Nintendo DS(R) series (Nintendo 3DS™/DSi LL/DSi/DS Lite/DS) service "TSUTAYA de DS" from October 1, 2011.

"Working at TSUTAYA" is a service developed based on the manuals actually used in TSUTAYA stores, allowing users to experience the workflow of working in a TSUTAYA store. This quiz format covers TSUTAYA's specialized terminology, product arrangement, and basic customer service skills, allowing children to learn about TSUTAYA in a fun way from their perspective.

Through "Working at TSUTAYA," CCC hopes that children will feel closer to and more familiar with TSUTAYA, and that by visiting TSUTAYA, they will have the opportunity to experience entertainment that allows them to discover new worlds and wonderful cultures they have never seen before.

Details on the DS game "Working at TSUTAYA" on "TSUTAYA de DS"

■Distribution begins
Saturday, October 1, 2011, 10:00 AM
*This is planned to be permanently available.
 
■Contents
After being appointed as a "Kids Staff" by the "TSUTAYA de DS Store Manager," you can collect "medals" by answering the store manager's questions from two options and continuing to experience working at TSUTAYA. Additionally, the user's "title" will change depending on the quiz results.
*The "medals" are planned to be usable within "TSUTAYA de DS" in the future.
 
■How to participate
Bring your Nintendo DS series console to a participating TSUTAYA store, access the Nintendo Zone, and touch "TSUTAYA de DS" to participate in "Working at TSUTAYA."
 
■ Participating stores for "TSUTAYA de DS"
71 of the TSUTAYA stores that sell games are included in this promotion.
*For a list of participating stores, please visit http://tsutaya.jp/deds/.

Nintendo 3DS, Nintendo DS, and DS are registered trademarks or trademarks of Nintendo Co., Ltd.

Documents related to this matter

TSUTAYA de DS game "Working at TSUTAYA" starts October 1st.

Inquiries regarding this matter

Culture Convenience Club Co., Ltd.
Public Relations Representative: Ando
TEL: 03-6800-4464／FAX: 03-3760-6020

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