TSUTAYA.com eBOOKs launches its first-ever collaboration with physical stores: Customers who purchase Namiko Shinsan's "Survival Woman's Way" at a TSUTAYA store will receive a free ebook bonus!!

2011.10.06 Press Releases
TSUTAYA.com Co., Ltd. / Culture Convenience Club Co., Ltd.

—Ahead of its nationwide release on October 13th, it will be available for pre-sale exclusively at TSUTAYA TOKYO ROPPONGI starting October 9th. A special talk show and autograph session will be held with Princess Tenko as a guest!!

Culture Convenience Club Co., Ltd.'s TSUTAYA bookstores nationwide (approximately 650 TSUTAYA BOOKS stores) will be offering a free Light version of the ebook "(tentative title) Good Deeds Point Diary," which is scheduled to be released this winter on TSUTAYA.com eBOOKs, as an original bonus for customers who purchase Namiko Shinsan's new book "Survival Woman's Way" (released October 13th, 2011 (Thursday), published by Cyzo).

Offering an ebook as an original bonus to customers who purchase books in-store is a first for TSUTAYA BOOKS and TSUTAYA.com eBOOKs.

The new book "Survival Woman's Way," available at TSUTAYA BOOKS stores and eligible for the special offer, is packed with life skills for surviving in tough times, based on interviews with wise people from various professions that columnist Nameko Shinsan has been interested in.

The free bonus ebook, "(Tentative) Good Deeds Point Diary," is a light version of a diary-style column that Namiko Shinsan has been serializing on the ebook store TSUTAYA.com eBOOKs, chronicling her daily life as she accumulates "good deeds points."This winter, a deluxe edition will be released that will include the bonus content for this release, plus additional information such as responses to reader comments received during the serialization period.

◆Author Profile
Shinsan Nameko
Born in Tokyo in 1974, raised in Saitama Prefecture. Manga artist and columnist. She has published numerous works on themes such as celebrities, idols, spirituality, and self-improvement for women. Her major works include "Onna Shugyo" (Infobahn), the predecessor to this book, as well as her recent works such as "Joshi Kou Sodachi" (Chikuma Primer Shinsho), "Musen Hitori Sanpo" (Core Magazine), and "I'll Do Anything to Improve My Luck!" (Kodansha Plus Alpha Bunko), among many others. Lately, I've also become interested in dark powers like the Illuminati.

◆ How to apply for the purchase bonus ebook "(Tentative) Good Deeds Point Diary" Light version
□ How to apply
Purchase Namiko Shinsan's new book, "Survival Woman's Way," at a TSUTAYA store by presenting your T-card, or purchase it through TSUTAYA online shopping after registering your T-ID, and then visit the special website set up on TSUTAYA.com (http://tsutaya.com/ebooks/campc/zenkou/index.htmlApply via the link provided and download the bonus content.

■Application period
・October 6th (Thursday) - October 31st (Monday), 2011

■ Bonus Contents
- E-book "(Tentative) Good Deeds Point Diary" Light version

■Application Requirements
- Those who purchased "Survival Woman's Way" at a TSUTAYA BOOKS store by presenting their T-card. Alternatively, those who purchased "Survival Woman's Way" through TSUTAYA Online Shopping.
- Those who entered their T-ID and registered on the entry site.

■Notes
• The bonus content is exclusive to Android devices.
Please present a valid T-card when making a purchase at a TSUTAYA BOOKS store.
・Some stores may not be participating in this campaign.
This offer is valid for those who purchase the book and register for the campaign by Monday, October 31, 2011.
We will send a gift email to everyone who makes a purchase and registers by Monday, October 31, 2011.
The gift emails are scheduled to be sent out in early November.
Please note that we cannot resend gift emails if they are accidentally lost or deleted.

■Nameko Shinsan's "Survival Woman's Way"

List price: 800 yen + tax
Format: Paperback, 224 pages
Published by: Cyzo Co., Ltd.
ISBN 978-4-904209-15-8

■E-book bonus: "(Tentative) Good Deeds Points Diary"

And now, ahead of the nationwide release on Thursday, October 13th, we will be having a limited pre-release at TSUTAYA TOKYO ROPPONGI starting Sunday, October 9th.

What's more! To commemorate the publication of the book, a special talk show and autograph session with the author will be held on Tuesday, October 11th at 7:00 PM! The talk show will feature Princess Tenko, an illusionist beloved by VIPs around the world, who will teach us "survival dating techniques" with princes that are not included in the book. Furthermore, for those who purchase "Survival Woman's Way" during the pre-sale period from October 9th (Sun) to 11th (Tue) (including after the event ends), there will be a signing session with the author, so please come and visit us.

◆Celebrating the publication of "Survival for Women"!
A special talk show and autograph session featuring Nameko Shinsan and Princess Tenko will be held.
Date: Tuesday, October 11, 2011
Location: TSUTAYA TOKYO ROPPONGI
Address: Roppongi Hills Roppongi Keyakizaka Street, 6-11-1 Roppongi, Minato-ku, Tokyo

Time: 19:00-20:00
Guest: Princess Tenko
Free admission

*Please note that we may restrict entry if the area becomes crowded.

Time: 20:00-21:00

*This offer is valid for those who purchase "Survival Woman's Way" at TSUTAYA TOKYO ROPPONGI during the pre-sale period from October 9th (Sun) to 11th (Tue).
*Those who purchase the book by October 10th (holiday), the day before the event, will receive a priority numbered ticket at the store.

◆Performer Profiles
Princess Tenko
He studied under the first generation Tenko Hikita. After filling in for the original host in "The Great Escape from the Cables" (Nippon Television) in 1977, she debuted in 1978 under the stage name "Asakaze Mari" as an idol who sang while performing magic tricks. After succeeding to the name of the second generation Tenko in 1980, she carried on the legacy of her predecessor and began performing life-threatening illusions. Currently based in the United States, they are developing entertainment projects in various countries around the world.

Documents related to this matter

Namiko Shinsan's "Survival Woman's Way": A free ebook bonus is available for purchase at TSUTAYA stores!!

Inquiries regarding this matter
TSUTAYA.com Co., Ltd. Public Relations Representative: Tada
TEL: 03-6800-4490
Culture Convenience Club Co., Ltd. Public Relations Representative: Takahashi
TEL: 03-6800-4464