FamilyMart and Yahoo! Shopping are collaborating on a campaign: "Eat Chinese steamed buns and win delicious prizes!" starting November 8th!

2011.11.07 Press Releases
FamilyMart Co., Ltd. / Culture Convenience Club Co., Ltd.

—A campaign to tweet about the deliciousness of Chinese steamed buns is also being held simultaneously!—

FamilyMart Co., Ltd. (Headquarters: Toshima-ku, Tokyo) and Culture Convenience Club Co., Ltd. (Tokyo Headquarters: Shibuya-ku, Tokyo), together with Yahoo! Japan Corporation, will launch the "Eat Delicious Chinese Steamed Buns and Win Prizes Campaign," a joint FamilyMart x Yahoo! Shopping project exclusively for T-CARD members, starting November 8, 2011 (Tuesday). In addition, we will also be holding a campaign utilizing the social media platform Twitter, called the "Tweet about how delicious Chinese steamed buns are♪ Campaign."

[Overview of the "Eat Delicious Chinese Steamed Buns and Win Prizes Campaign"]

■ Campaign Period
November 8, 2011 (Tue) 0:00 AM - November 21, 2011 (Mon) 11:59 PM

■Campaign details
[Everyone gets a share! 1 million points to be shared! Course]
Present your T-CARD at any FamilyMart store and purchase a total of 5 or more steamed buns during the campaign period to share a pool of 1 million T-POINT!
*During the campaign period, if you present a valid T-CARD and purchase a total of 5 or more steamed buns, you will be automatically entered into the campaign.
*Each person will receive a maximum of 200 points.
*Even if you purchase 5 or more eligible products, you will only receive one entry.

[1 in 20 people will win! 1,000 points will be awarded! Course]
During the campaign period, customers who present their T-CARD at a FamilyMart store, purchase one or more steamed buns, and register for T-POINT usage (free of charge) on Yahoo! Shopping will have a chance to win 1,000 T-POINT (1 in 20 chance).
*During the campaign period, if you present a valid T-CARD, purchase one or more steamed buns, and register for T-POINT usage on Yahoo! Shopping for the first time (free of charge), you will be automatically entered into the campaign.
*To register for T-POINT, you will need a T-ID (T-login ID) and a Yahoo! JAPAN ID.
*Those who linked their IDs before the campaign period are not eligible.

■ About linking T-ID and Yahoo! JAPAN ID
Customers who have a T-ID and a Yahoo! JAPAN ID can log in to Yahoo! JAPAN and then go to the dedicated page (http://tpoint.shopping.yahoo.co.jp/). By logging into T-SITE, you can link your Yahoo! JAPAN ID and T-ID. Once you link your ID, you won't need to link it again in the future, and you can use T-POINT for your purchases on Yahoo! Shopping.
*It is not possible to link multiple Yahoo! JAPAN IDs to a single T-ID.
*When you purchase items on Yahoo! Shopping while logged in with your Yahoo! JAPAN ID, you will earn 1 T-POINT for every 100 yen (excluding tax) spent, and you can also use 1 T-POINT as 1 yen when making a payment.
*When purchasing products on Yahoo! Shopping, customers can choose their preferred points to earn and use each time ("T-POINT" or "Yahoo! points").

[Overview of the "Delicious Chinese Steamed Buns Tweet Campaign"]

■ Campaign Period
[Part 1] November 8th (Tue) - November 11th (Fri), 2011
[Part 2] November 14th (Mon) - November 21st (Mon), 2011

■Campaign details
[Part 1: Get a 30 yen discount coupon for Chinese steamed buns every day!!]
(1) Every day during the campaign period, the T-POINT Twitter account "@tpoint", the Yahoo! Shopping Twitter account "@yahoo_shopping", and the FamilyMart Twitter account "@famima_now" will tweet a coupon code for a 30 yen discount on Chinese steamed buns on a rotating basis.
(2) Enter the coupon issuance number on the FamiPort coupon screen at a FamilyMart store.
(3) A 30 yen discount coupon will be issued to the first 10,000 customers each day.

[Part 2: Tweet the theme and win 10,000 points!]
(1) Please tweet your answer to the question and the hashtag "delicious" from your Twitter account.
<Topic>
・Share your ideas for new Chinese steamed buns! (November 4th - November 17th)
Let's share delicious ways to eat Chinese steamed buns with everyone! (November 18th - November 21st)
*Tweets that do not include "#delicious" will not be eligible for the drawing.
*You can tweet multiple times during the period to be eligible.
(2) Three people who give the best answers to each topic, for a total of six people, will receive 10,000 T-POINT.
*Winners will be contacted via Twitter by the T-POINT Twitter account (@tpoint).

FamilyMart and Yahoo! JAPAN will conduct a joint campaign using T-POINT as an incentive, and by promoting it on both platforms, they aim to encourage customers to visit both FamilyMart and Yahoo! Shopping, thereby acquiring new customer segments.

Inquiries regarding this matter

Culture Convenience Club Co., Ltd.
Public Relations Representative: Ando TEL: 03-6800-4464

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