TSUTAYA stores are launching a full-scale promotion of "e-books" as a purchase bonus for customers buying books and magazines - in collaboration with Tokuma Shoten, France Shoin, and TSUTAYA.com.

2011.11.17 Press Releases
Culture Convenience Club Co., Ltd. / TSUTAYA.com Co., Ltd.

—Includes titles from publications such as "BestGear," "GoodsPress," "Shokuraku," and "Tiara Bunko"—

Culture Convenience Club Co., Ltd., which operates TSUTAYA stores nationwide, is collaborating with Tokuma Shoten Co., Ltd., France Shoin, and TSUTAYA.com Co., Ltd. to promote the sale of books and magazines by offering "e-books" as a bonus to customers who purchase books and magazines at TSUTAYA stores nationwide that handle books and magazines ("TSUTAYA BOOKS" stores, approximately 650 stores).

In our collaboration with Tokuma Shoten, first of all, the January issue of "BestGear" ( http://www.bestgear.jp/ ) will include an ebook bonus, followed by the January issues of "GoodsPress" and "Shokuraku," which will be released on December 6th, as well as the February issues of all three magazines, each with a different ebook bonus. The bonus content includes popular back issues and original content, and a special version of the bonus content will be distributed through "TSUTAYA.com eBOOKs," an ebook service for Android devices. Additionally, for those who do not own an Android device, we will provide the standard edition bonus content as a PDF, which can be downloaded from a PC.

In our collaboration with France Shoin, customers who purchase the "Tiara Bunko Special Selection Set"*, which will be available in stores from late November, will receive a newly written short story as a bonus, available as an ebook on "TSUTAYA.com eBOOKs".

To obtain the bonus items, please access the special page via the QR code (or URL for the PC version) that comes with the purchase of eligible books and magazines at TSUTAYA stores, and download the respective bonus items.

TSUTAYA will continue to offer content that leverages the unique features of e-books as purchase benefits to enhance the enjoyment of books and magazines, and will continue to provide more people with opportunities to purchase books and magazines in stores.

*Some stores may not be participating.
(Reference Material)

■ Overview of the e-bookstore "TSUTAYA.com eBOOKs"

Store name: TSUTAYA.com eBOOKs
Download URL: https://market.android.com/details?id=com.tsutaya.android
Service launch date: June 30, 2011
Service Features 
(1) Wide variety of products
In addition to a wide selection of comics and magazines, they also feature movie adaptations and bestsellers.
The newly developed viewer supports various e-book formats.
*Initially supports DotBook and PDF; EPUB3.0 support is planned for the future.
(2) High-quality digital comics
(3) Electronic magazines now easier to read with a 3-level display.
(4) Earn and use T-POINT
(5) Services linked to in-store operations
Compatible devices: Android 2.1 and above (iPhone/iPad and PC support planned for this fall)
Lineup: Comics, books, magazines
Service operated by TSUTAYA.com Co., Ltd.

Documents related to this matter

TSUTAYA stores are now offering "e-books" as a purchase bonus for customers who buy books and magazines.

Inquiries regarding this matter

Culture Convenience Club Co., Ltd. Public Relations Representative: Takahashi
TEL: 03-6800-4464
TSUTAYA.com Co., Ltd. Public Relations Representative: Tada
TEL: 03-6800-4490