[TSUTAYA TV's Top 3 Year-End and New Year Campaigns for Android Users!] Starting simultaneously from Friday, December 9th, 2011.

2011.12.09 Press Releases
TSUTAYA.com Co., Ltd.

— "Point Giveaway Campaign," "New and Old Titles for 100 Yen Campaign," "Mission: Impossible Campaign" —

TSUTAYA.com Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Kazuo Nakanishi), which operates "TSUTAYA TV," will launch three major year-end and New Year campaigns for Android users starting December 9 (Friday): the "Point Giveaway Campaign," the "New and Old Titles for 100 Yen Campaign," and the "Mission: Impossible Campaign."

The "Point Giveaway Campaign" will run from Friday, December 9, 2011 to Wednesday, February 29, 2012. Anyone who applies using an Android device compatible with "TSUTAYA TV" will receive 1,000 campaign points. These points can be used at a rate of 1 point = 1 yen until March 25, 2012 (Sunday) to watch your favorite videos on your Android device. Both existing TSUTAYA TV users and new users who register during the campaign period are eligible to participate in the campaign.

The "New and Old Titles for 100 Yen Campaign" runs from Friday, December 9, 2011 to Tuesday, January 31, 2012. It is exclusively for users of "TSUTAYA TV" on Android devices, allowing them to watch all 269 eligible titles for just 100 yen. The lineup includes a variety of titles, from highly anticipated new releases like "RED" and "Tron: Legacy" to classic masterpieces. You can easily enjoy it whether you are out and about or in the comfort of your own living room. *Please refer to the next page for a list of eligible works.

The "Mission: Impossible Campaign" is being held from December 9 (Fri) to December 31 (Sat), 2011, to commemorate the theatrical release of "Mission: Impossible – Ghost Protocol". From December 9 (Fri) to December 31 (Sat), 2011, we will be offering the trailer and original footage for "Mission: Impossible – Ghost Protocol," as well as the full "Mission: Impossible" movie, for free to those who enjoy "TSUTAYA TV" on their Android devices. Furthermore, you can also enjoy the 'MI:2' and 'MI:3' series for just 100 yen.

The end of the year and the beginning of the new year often mean more opportunities to gather with family, relatives, and friends, and more time spent at home. TSUTAYA TV supports your entertainment life with the three major campaigns mentioned above, so please take this opportunity to enjoy TSUTAYA TV on your Android device.

■TSUTAYA TV Service Overview for Android Devices

Compatible devices: Android smartphones
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• Service delivery method: VOD (Video on Demand) *Rental will be via download.
• Image quality: Standard definition (SD)
• Usage fee: 100 yen (tax included) per title and up
*Some works are free.
*Discounts are available for purchases in packs.
There are no registration fees, monthly fees, or annual fees.

<Main Features>
• Equipped with a dedicated player approved by Hollywood.
• Catch-up playback function (allows content playback while downloading)
• Automatic file deletion function (Video files are automatically deleted after the viewing period ends, ensuring that memory capacity is always available.)

Documents related to this matter

[TSUTAYA TV's Top 3 Year-End and New Year Campaigns for Android Users!] "Point Giveaway Campaign," "New and Old Titles for 100 Yen Campaign," and "Mission: Impossible Campaign" all start simultaneously from Friday, December 9, 2011.

Inquiries regarding this matter

TSUTAYA.com Co., Ltd.
Public Relations Officer: Tada
TEL: 03-6800-4490

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