Japan's first high-definition live broadcast on IPTV! The cutting-edge Harajuku girls' event "HARAJUKU KAWAii!!!!" WINTER 2011 in TOKYO will be broadcast LIVE on "TSUTAYA TV" on Wednesday, December 28, 2011!

2011.12.19 Press Releases
TSUTAYA.com Co., Ltd.

TSUTAYA.com Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Kazuo Nakanishi), which operates "TSUTAYA TV," will be live-streaming "HARAJUKU KAWAii!!!!" WINTER 2011 in TOKYO, a cutting-edge Harajuku-style girls' event featuring fashion, culture, and music, in high-definition quality from 4:30 PM on Wednesday, December 28, 2011. This "TSUTAYA TV" broadcast, offering powerful visuals and immersive audio in high definition, is the first of its kind in Japan to be offered to the general public via IPTV.
If you have digital devices such as an internet-connected high-definition digital TV or Blu-ray recorder, you can enjoy stunning live video in the comfort of your living room.

This time, we will be offering free tickets to watch the live broadcast to 1,800 TSUTAYA TV members. Furthermore, this convenient service allows those who were unable to watch the live broadcast to watch it on demand until 11:00 PM on December 29th. Take this opportunity to enjoy Japan's proud "KAWAII" culture on your television at home.
For details on events, live broadcasts, etc., please visit the TSUTAYA TV website (http://tsutaya-tv.jp/).

TSUTAYA.com offers a variety of services, including the video streaming service "TSUTAYA TV" and the e-book service "TSUTAYA.com eBOOKs," and will continue to expand its services to "deliver all kinds of entertainment content to anyone, anywhere, anytime via the internet in the most convenient way."

What is "TSUTAYA TV"?
"TSUTAYA TV" (http://tsutaya-tv.jp/) is a service that provides HD video streaming to digital devices such as high-definition digital televisions and Blu-ray recorders. In addition to the Android device service launched in October 2011, we have now launched a new IPTV live streaming service for high-definition digital televisions and Blu-ray recorders. Those who own a TSUTAYA TV compatible device will receive free admission to the "HARAJUKU KAWAii!!!!" event, limited to 1,800 people. *For details on compatible models, please visit the TSUTAYA TV website (http://tsutaya-tv.jp/).

What is "HARAJUKU KAWAii!!!!"?
The first live broadcast, "HARAJUKU KAWAii!!!!", is a cutting-edge Harajuku-style girls' event featuring fashion, culture, and music, organized by ASOBISYSTEM Co., Ltd. (Headquarters: Setagaya-ku, Tokyo; President and CEO: Yusuke Nakagawa). This event, showcasing Japanese fashion, was first held in July 2011. Due to the overwhelming response, we will be holding a WINTER TOUR in the two major cities of Tokyo and Osaka this December. Harajuku, along with Akihabara, is one of Japan's leading cultural hubs and is currently the most fashion-conscious area in Japan, attracting attention from all over the world. This event is being held with the aim of further developing Japan's "KAWAII" culture, revitalizing all industries familiar with Harajuku, and creating an enjoyable experience for everyone.

Documents related to this matter

Japan's first! High-definition LIVE broadcast on IPTV! The cutting-edge Harajuku-style girls' event "HARAJUKU KAWAii!!!!" WINTER 2011 in TOKYO will be broadcast LIVE on "TSUTAYA TV" on Wednesday, December 28, 2011!

Inquiries regarding this matter

TSUTAYA.com Co., Ltd.
Public Relations Officer: Tada
TEL: 03-6800-4491