TSUTAYA stores' annual sales of books and magazines in 2011 totaled 102.4335 billion yen (106% compared to the previous year).

2012.01.16 Press Releases
Culture Convenience Club Co., Ltd.

— TSUTAYA BOOKS expands its network of affiliated stores, planning to open larger stores in 2012 —

Culture Convenience Club Co., Ltd. (Tokyo Headquarters: Shibuya-ku, Tokyo; President and CEO: Muneaki Masuda) announced that the total sales of its "TSUTAYA BOOKS" stores (664 stores nationwide), which handle books and magazines, from January to December 2011 exceeded 100 billion yen for the first time, reaching 102.4335 billion yen (106% year-on-year), setting a new record for sales.

The reasons behind our record-high annual sales include, firstly, the strengthening of our catalog inventory and magazine subscriptions, which were well-received by our customers, and secondly, the steady growth in sales due to various initiatives aimed at our 38.5 million T-POINT members, such as email promotions and POS coupons, which encouraged them to read books.

Furthermore, the number of TSUTAYA BOOKS stores increased by 39 stores from 625 stores at the end of the previous year (end of December 2010), due to leading bookstores in various regions joining the TSUTAYA BOOK NETWORK, reaching 664 stores in December 2011.

At the end of 2011, TSUTAYA opened "Daikanyama TSUTAYA BOOKS" in Daikanyama, Tokyo, which boasts one of the largest magazine sections in Japan and a selection of books in six specialized genres comparable to specialty bookstores, offering a renewed appreciation for the joy of reading. In addition, TSUTAYA plans to open large TSUTAYA stores with large book sections from 2012 onwards. In recent times, it is said that people of all ages, from young adults to the elderly, are "effectively increasing their exposure to printed materials." We will continue to offer lifestyle suggestions through books and magazines to people of all ages, with a product selection, store layout suggestions, and services that meet our customers' expectations.

Documents related to this matter

TSUTAYA stores' annual sales of books and magazines in 2011 totaled 102.4335 billion yen (106% compared to the previous year).

Inquiries regarding this matter

Culture Convenience Club Co., Ltd.
Public Relations Officer: Yuta Takahashi
TEL: 03-6800-4464