A date with your "girlfriend" is set at TSUTAYA! "Date at TSUTAYA" will be available for streaming from February 14th.

2012.02.08 Press Releases
Culture Convenience Club Co., Ltd.

—TSUTAYA launches second phase of campaign for Nintendo DS game 'NEW LovePlus'—

Culture Convenience Club Co., Ltd. (Tokyo Headquarters: Shibuya-ku, Tokyo; President and CEO: Muneaki Masuda), which operates TSUTAYA stores nationwide, will begin distributing "TSUTAYA de Date," a playable in-game content for "NEW LovePlus" (KONAMI), through its "TSUTAYA de DS" service for Nintendo DSR series (Nintendo 3DS®/DSi LL/DSi/DS Lite/DS) starting February 14th, the same day as the game's release.

"Date at TSUTAYA" is an official date course that uses the new "Date Anywhere" feature in "NEW LovePlus," allowing you to enjoy a date at TSUTAYA with each of the three "girlfriends."The script and voice acting are newly recorded.

Additionally, during the distribution period of "Date at TSUTAYA," the TSUTAYA original content "NEW LovePlus Girlfriend Diagnosis," which was released as part of the first phase of the campaign, will also be made available. "Girlfriend Diagnosis" is a feature that allows you to check your compatibility with the three "girlfriends" that appear in "NEW LovePlus". By answering Yes/No questions from your "girlfriend," we'll diagnose the perfect "girlfriend" for you based on your results.

"NEW LovePlus Girlfriend Diagnosis" is compatible with all Nintendo DS series consoles, and can also be enjoyed by those who are considering purchasing a Nintendo 3DS.

Additionally, we will be releasing promotional videos for "NEW LovePlus" (※3DS exclusive content), character profiles, and a game software introduction page at the same time.

With "TSUTAYA de DS," we plan to continue providing new content that is unique to TSUTAYA and that users can enjoy.

Details of the second phase of the "NEW LovePlus" x "TSUTAYA for DS" campaign.

■ Campaign Period
From February 14, 2012 (Tue) 10:00 to March 14, 2012 (Wed) 23:59

■Campaign details
(1) [Limited to those who own a 3DS and the "NEW LovePlus" software]
"Date at TSUTAYA" content, playable within the "NEW LovePlus" game, is now available.
(2) [For all DS or 3DS owners] Girlfriend Diagnosis
The game asks users Yes/No questions based on the theme "If you were a male high school student," and then uses their answers to diagnose which "girlfriend" they would be most compatible with in "NEW LovePlus."
(3) [Common to all DS or 3DS owners]
Here are the profiles of the three "girlfriends". In addition, a whole host of new features that fully utilize the capabilities of the 3DS were unveiled.
(4) [For 3DS owners only]
A promotional video has been released. *This video cannot be viewed on Nintendo DSi LL, DSi, DS Lite, or DS.

■How to participate
Bring your Nintendo DS series console to a participating TSUTAYA store, access Nintendo Zone, and touch "TSUTAYA de DS" to participate in the "NEW LovePlus" x "TSUTAYA de DS" campaign.

[Downloadable dating apps from TSUTAYA]
Launch "NEW LovePlus" in the "TSUTAYA for DS" download area.
From the title screen, select "Date Anywhere" → "Communication Menu" → "Download" → "Official Date" → "TSUTAYA●●● (Character Name)" and proceed with the download.

[View DS original content at TSUTAYA, including a girlfriend compatibility test]
Bring your Nintendo DS series console to a participating TSUTAYA store, access Nintendo Zone, and touch "TSUTAYA de DS" to participate in the "NEW LovePlus" x "TSUTAYA de DS" campaign.

■ Participating stores for "TSUTAYA de DS"
Approximately 130 TSUTAYA stores that sell games will be included in this promotion.

*For a list of participating stores, please visit http://tsutaya.jp/deds/.

■Product overview
Product name: NEW LovePlus
Manufacturer: KONAMI
Manufacturer's suggested retail price: 6,980 yen (tax included)
Compatible models: Nintendo 3DS

cKonami Digital Entertainment
Nintendo 3DS, Nintendo DS, and DS are registered trademarks or trademarks of Nintendo Co., Ltd.

That's all.

Documents related to this matter

"Date at TSUTAYA" will be available for streaming from February 14th.

Inquiries regarding this matter
Culture Convenience Club Co., Ltd. 　
TSUTAYA Business Public Relations Officer: Yuta Takahashi
TEL: 03-6800-4464／FAX: 03-3760-6020