TSUTAYA Movie Life Campaign: Save your favorite movies on your "My Shelf"! Everyone wins! Earn up to 30 times the T-points at TSUTAYA! Special campaign starts today!

2012.03.01 Press Releases
Culture Convenience Club Co., Ltd.

Culture Convenience Club Co., Ltd. (Tokyo Headquarters: Shibuya-ku, Tokyo; President and CEO: Muneaki Masuda), which operates "TSUTAYA" stores nationwide that rent out more than 740 million DVDs annually, will launch the "TSUTAYA Movie Life Campaign" on March 1st. This campaign, aimed at customers who use the "My Shelf" service on the T-site, which allows users to register movies they have rented or want to watch and share their ratings and impressions on Facebook and Twitter, will offer up to 30 times the usual T-points when renting video works at TSUTAYA stores nationwide.

This campaign is being held on the T-Point and T-Card information site "T-Site" (http://tsite.jp/This campaign allows you to take part in a lottery on the campaign page, and during the campaign period, all T-points you earn when renting video titles from TSUTAYA will be multiplied by 30, 10, or 3.

[TSUTAYA Movie Life Campaign Overview]
■Campaign Period: March 1st (Thu) - April 1st (Sun), 2012
■Campaign website (compatible with PCs, mobile phones, and smartphones):http://tsite.jp/my30
■Campaign Overview: By participating in a lottery on the T-site campaign page, you can win 30 times, 10 times, or 3 times the usual T-points for all TSUTAYA video rentals during the campaign period.

*All users who have registered for My Shelf (free of charge) by the end of this campaign will be eligible for this campaign.
*My Shelf is a social recommendation service that allows customers to communicate and exchange information with each other through entertainment such as movies, music, books, and games.
*T-points won in this campaign are scheduled to be awarded in late April.
*TSUTAYA DISCAS, the online home delivery rental service, is not included in this campaign.

[My Shelf Service Overview]
This service allows you to express yourself by collecting your favorite or interesting works, such as movies, music, books, and games, on shelves. You can also view other users' shelves, read reviews of recommended works, and discover lots of new entertainment from their collections.

(1) Create your own original shelf with your favorite works!
Create your own personal shelf by adding your favorite and interesting works to it and share them with everyone! Adding works to your shelf is easy! You can easily add works you're interested in to your shelf with just one click.
■Find your favorites from entertainment reviews and register them!
Click on the registration status of a work that interests you from the entertainment reviews written by everyone.

*For example, if it's a video, just press "Watched" or "Want to Watch"!

■Search and register your work!
Click on the registration status of the work you're interested in from the search results.

*For example, if it's a music piece, just press "Listened" or "Want to listen"!
Using My Shelf, you can easily organize your viewing history while also writing reviews and ratings for works. Once you've accumulated a large collection of registered works, you can further organize your favorite pieces to create a one-of-a-kind "original shelf" and share it with everyone!

(2) Write a review and share it with everyone!
Share your ratings and thoughts on movies you've seen, music you've listened to, and more! Shared reviews will appear in the entertainment reviews section of your followers. Furthermore, your review can be simultaneously shared on Twitter and Facebook, allowing others with similar opinions to connect with you outside of the T-site. Furthermore, if someone buys the product through your review, you will receive T-points as a reward. Write lots of reviews and earn T-points!

(3) Make it even easier to write recommended reviews for works using work tags!
When you write a review, you can add tags that represent words associated with the work, as well as your impressions and feelings after watching it, allowing you to recommend works that suit everyone's tastes and moods. At the same time, you can easily manage and share items on shelves based on their tags. Of course, you too can discover new works by looking at the tags that others have added based on their feelings at the time.

(4) Purchase products through My Shelf and get even more T-points!
On the product page, you can check the stock availability at TSUTAYA stores, and you can also easily buy or rent items through TSUTAYA Online Shopping or TSUTAYA DISCAS. In that case, in addition to the usual T-point accrual, you will receive 1 point for every 100 yen spent at TSUTAYA Online Shopping, and a flat 300 points for new registrations at TSUTAYA DISCAS! Enjoy browsing and shopping at a great price.

Documents related to this matter

TSUTAYA Movie Life Campaign: Save your favorite movies on your "My Shelf"! Everyone wins! Earn up to 30 times the T-points at TSUTAYA! Special campaign starts today!

Inquiries regarding this matter
Culture Convenience Club Co., Ltd.
Public Relations Representative: Ando
TEL: 03-6800-4464