The smartphone game site "TSUTAYA.com kiwi" has officially opened!

2012.03.28 Press Releases
TSUTAYA.com Co., Ltd.

—Starting with 14 titles, including social games and classic games—

TSUTAYA.com Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Kazuo Nakanishi) has partnered with Internet Revolution Inc. (Headquarters: Akasaka, Minato-ku, Tokyo) to officially launch the smartphone SNS game site "TSUTAYA.com kiwi" on March 28, 2012 (Wed).

TSUTAYA.com kiwi is compatible with iPhones and Android smartphones and offers 14 games for free, including classics like Pro Baseball Dream Nine, Everyone's Pet Shop, Reversi, Solitaire, and Daifugo. It will also be the first SNS game site to integrate with T-POINT. Those who have linked their T-ID (*1) with their TSUTAYA.com kiwi ID can earn 1 T-POINT for every 100 yen spent on in-game coins in "TSUTAYA.com kiwi," and can use T-POINT to purchase in-game coins. In addition, to celebrate the launch of the service, we will be running an opening campaign where the first 10,000 users will receive 100 T-POINT!!

As the SNS game market expands to over 250 billion yen (*2), TSUTAYA.com kiwi plans to provide highly entertaining game content that can be easily enjoyed on smartphones to 38.71 million T-CARD members (*3), who represent one in three of Japan's total population.

Furthermore, in the future, we plan to implement campaigns and other initiatives in conjunction with all 1,464 TSUTAYA stores nationwide, and will provide services to promote the mutual use of "TSUTAYA.com kiwi".

■ Overview of the 'TSUTAYA.com kiwi' service

Name: TSUTAYA.com kiwi
Grand opening date: March 28, 2012 (Wed)
Usage Fee: Free (Additional charges may apply depending on the game title)
Number of game titles: 14 titles at the grand opening (more titles are planned to be added in the future)
Compatible devices: iPhone/Android smartphones

■ Titles offered by 'TSUTAYA.com kiwi'
"Professional Baseball Dream Nine"

Developed by: Konami Digital Entertainment Co., Ltd.
Content: A card game where you collect player cards, strengthen your own original team, and enjoy competing against other players.

Everyone's Pet Shop

Developed by: Mirai Shonen Co., Ltd.
Content: A social game where you raise and place various types of animals, decorate your shop with your favorite interior items, and expand your business.

■Grand Opening Commemorative Campaign
"The first 10,000 customers will receive 100 T-POINT!!"
(Event period: March 28, 2012 (Wed), 11:00 AM - April 4, 2012 (Wed), 10:59 AM)

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If you log in to the game site "TSUTAYA.com kiwi" with your T-ID during the campaign period, or if you register as a member on TSUTAYA.com kiwi and link your ID with your T-ID, you will receive 100 T-POINT.
Please check the campaign page for details.

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*1 T-ID is a service that allows you to earn and use T-POINT on T-POINT service participating websites using a single ID and password.
*2 Source: Yano Research Institute, "Survey Results on the Social Game Market 2011"
*3 A unique member is an active member who has used a T-CARD in the past year, where multiple cards held by one person are counted as one.

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TSUTAYA.com Co., Ltd.
Public Relations Officer: Tada
TEL: 03-6800-4490