FamilyMart x "Girl" x TSUTAYA: Joint campaign to commemorate the release of the movie "Girl"

2012.05.17 Press Releases
Culture Convenience Club Co., Ltd. / FamilyMart Co., Ltd.

—Boost your femininity!? Collaboration bread also released at the same time—

Culture Convenience Club Co., Ltd. (Tokyo Headquarters: Shibuya-ku, Tokyo / President and CEO: Muneaki Masuda, hereinafter referred to as CCC) and FamilyMart Co., Ltd. (Headquarters: Toshima-ku, Tokyo / President and CEO: Junji Ueda, hereinafter referred to as FamilyMart) will hold a joint campaign to commemorate the release of the movie "Girl," offering a chance to win "Girl" collaboration goods and other prizes by lottery, from Tuesday, May 22nd to Monday, June 18th, 2012, at approximately 10,300 TSUTAYA stores nationwide (approximately 1,500 stores) and approximately 8,800 FamilyMart stores nationwide.

Culture Convenience Club Co., Ltd. (Tokyo Headquarters: Shibuya-ku, Tokyo / President and CEO: Muneaki Masuda, hereinafter referred to as CCC) and FamilyMart Co., Ltd. (Headquarters: Toshima-ku, Tokyo / President and CEO: Junji Ueda, hereinafter referred to as FamilyMart) will hold a joint campaign to commemorate the release of the movie "Girl," offering a chance to win "Girl" collaboration goods and other prizes by lottery, from Tuesday, May 22nd to Monday, June 18th, 2012, at approximately 10,300 TSUTAYA stores nationwide (approximately 1,500 stores) and approximately 8,800 FamilyMart stores nationwide.

[Main Cast]
・Yukiko Takigawa role... Karina
Yoko Kosaka (played by Michiko Kichise)
- Seiko Takeda (played by Kumiko Aso)
- Takako Hirai... Yuka Itaya

[Script]
- Eriko Shinozaki

[Director]
- Yoshihiro Fukagawa

■ You can shop at either a FamilyMart store or a TSUTAYA store.
The joint campaign is for T-CARD members and consists of two types: an "open sweepstakes" that anyone can enter, and a "closed sweepstakes" that only T-CARD members who purchase eligible products totaling 500 yen (including tax) or more at either FamilyMart or TSUTAYA stores can enter.
Dedicated website (http://tsite.jp/girlTo apply, please enter the required information, such as your T-CARD membership number, via your PC or mobile phone. (See below for campaign details)
[Open Sweepstakes]
• Prize A (1 winner): A rare item featured in the film - a sparkling rainbow-colored decorated boat.
• Prize B (3 winners): Colette Malouf's hair ornament as seen in the film (1 piece)
• Prize C (5 winners): Autographed press kit from the four actresses who play the girls.
[Closed Sweepstakes]
- Movie "Girl" x Girly Bear plush keychain (30 winners)
• T-POINT: 1,000 points (for 100 people)

■FamilyMart is releasing collaborative bread inspired by the bread that appears in the movie.
Additionally, FamilyMart will be releasing a "Fruit Danish Roll" (126 yen including tax) from its original bread brand "Kodawari Pan Kobo," inspired by the fruit-filled bread that the main characters eat while enjoying girl talk in the film. It will be available at approximately 8,800 FamilyMart stores nationwide starting May 22nd (Tuesday).
In the bread section, we will install display cards and backboards to promote our products to customers.  
 [Product Name] Fruit Danish Roll
 [Price] 126 yen (tax included)
 [Contents] Inspired by the fruit-filled bread that appears in movies, this pastry is made by rolling raisins, cherries, lemon peel, and other dried fruits with custard cream into Danish pastry dough and baking it.

■TSUTAYA stores will set up special corners.
TSUTAYA stores are setting up a special corner for "Girl" called "Before You Go to the Movie Theater Corner" in their DVD rental sections. Before watching "Girl," we recommend checking out domestic and international films that will help you hone your "feminine charm," categorized by themes such as "love," "work," "fashion," and "friendship," which are aligned with the story of "Girl." The highlights of the films are also introduced in this section. In addition, in the BOOK corner, to help you enjoy the movie even more, we are currently holding a "Girl" Fair, featuring the original novel "Girl" and books on how to enhance your femininity, in anticipation of the movie's release.
CCC and FamilyMart will pursue partnerships in various areas, not just a points alliance, to provide customers with even more attractive content.

Reference materials
[Campaign Details]
Period: May 22nd (Tue) - June 18th (Mon)
(1) Open sweepstakes
○Target: All T-CARD members
○ How to apply: Dedicated website (http://tsite.jp/girlFrom your PC or mobile phone, enter the required information such as your T-CARD membership number to register, and then select the product you wish to purchase. Winners will be notified by the shipment of their prizes.
○ Prizes:

(2) Closed sweepstakes
○Eligible customers: T-CARD members who meet either of the following conditions.
- Customers who purchase 500 yen (tax included) or more of "Kodawari Pan Kobo" products at FamilyMart stores.
- Customers who spend 500 yen (tax included) or more on DVD rentals and book purchases at TSUTAYA stores.
○ How to apply: ・Dedicated website (http://tsite.jp/girlFrom your PC or mobile phone, enter the required information such as your T-CARD membership number to register, and then select the product you wish to purchase. Please note that by entering your T-CARD membership number, we will automatically determine if you meet the application requirements, so there is no need to send in receipts or anything else. Winners will be notified by the shipment of their prizes.
○ Prizes:
- Movie "Girl" x Girly Bear plush keychain (30 winners)
• T-POINT: 1,000 points (for 100 people)

Documents related to this matter

A joint campaign is being held to commemorate the release of the movie "Girl".

Inquiries regarding this matter
Culture Convenience Club Co., Ltd. TSUTAYA Company Public Relations 03-6800-4464
FamilyMart Co., Ltd. Public Relations & Investor Relations Department 03-3989-7670