A new sales style for "music experiences"--listening, watching, and wearing--has begun! "Wear The Music!" The first release features "the GazettE"

2012.08.24 Press Releases
TSUTAYA Company

—Purchase the CD and limited edition rare merchandise to receive an invitation to a special live performance—

TSUTAYA Co., Ltd. (headquartered in Shibuya-ku, Tokyo), which operates TSUTAYA stores nationwide, will launch "Wear The Music," an initiative that proposes a new "music experience," at TSUTAYA RECORDS, which sells CDs and DVDs. "Wear The Music" is a new style of music sales offered by TSUTAYA that goes beyond simply buying CDs and listening to music. It encompasses everything from listening and watching to experiencing music at live concerts, to providing artist merchandise essential for live performances.

The first collaboration will be with "the GazettE," a rock band that is celebrating its 10th anniversary this year and is truly one of the leading bands in the visual kei scene. the GazettE celebrated their 10th anniversary this year, following their Tokyo Dome concert in 2010. This highly acclaimed rock band has earned high praise both domestically and internationally for their original sound and overwhelming live performances.

Those who purchase either the limited first edition or regular edition of the GazettE's new album "DIVISION," which will be released on August 29th, along with the "TSUTAYA 'Wear The Music!!' x the GazettE 'DIVISION' Original Limited BLACKMORAL T-shirt," which will also be available for pre-order from the same day, and apply will be entered into a lottery to win a special invitation to a special event to be held at Shibuya O-EAST on December 24th (Monday, public holiday). The limited edition T-shirt is an original model from the brand "BLACKMORAL," which is designed under the supervision of RUKI, a member of the GazettE.

The original limited edition shirts are available at TSUTAYA stores and TSUTAYA online shop (http://tsutaya.jp/gazette/). Reservations are being accepted until October 8th for this made-to-order product, and it will be available for purchase from November 7th onwards. The selling price is 3,500 yen (tax included).

■Comment from the TSUTAYA RECORDS representative who planned this "Wear The Music!" project
The aim of this project is to allow customers to directly experience CDs, merchandise, and other works that artists have poured their hearts and souls into creating, at actual stores. TSUTAYA's new campaign, Wear The Music!, is designed to allow you to enjoy everything related to music in a holistic way: by actually holding the merchandise in your hands, seeing it, hearing it, and even wearing artist goods while attending events. By offering a total entertainment experience encompassing music, merchandise, and live performances, we hope to create an environment where customers think, "Maybe I'll find something interesting when I go to TSUTAYA!" and encourage them to visit our stores. We were happy to collaborate on this project because we felt it was a perfect fit for the GazettE's style, which involves self-production not only in music but also in merchandise, costumes, and even live performances.

[the GazettE Profile]
Formed in 2002. RUKI (V), Aoi (G), Uruha (G), REITA (B), Kai (D). After successfully performing at live music venues and Hibiya Open-Air Concert Hall, and releasing their first album, they achieved success at Shibuya Public Hall. They continued to achieve success with performances at venues such as the Nippon Budokan, Osaka-jo Hall, and Yoyogi National Gymnasium. They also gained experience on overseas tours, and in 2010, they held the final show of their national tour at Tokyo Dome. Last summer they made their debut at a major rock festival, and this year marks their 10th anniversary since formation. This summer, they participated in various rock festivals and released their long-awaited new album "DIVISION" on August 29th. With a nationwide tour scheduled to begin on October 8th at the Yokosuka Arts Theatre, they continue to expand their fanbase to new demographics and continue to evolve without stopping. Official website:http://www.pscompany.co.jp/gazette/

"DIVISION"
Released on August 29, 2012
Limited First Edition SRCL-8054~56 (2CD+DVD) ¥6,666 (tax included)
Regular edition SRCL-8057 (CD ONLY) ¥3,059 (tax included)

Documents related to this matter

"Wear The Music!" The first installment features "the GazettE"

Inquiries regarding this matter
Yasunori Takahashi, Public Relations Officer, TSUTAYA Co., Ltd.
TEL: 03-6800-4764