VIP Liner express bus service to begin offering T-POINT service from October.

2012.08.27 Press Releases
Heisei Enterprise Co., Ltd. / Culture Convenience Club Co., Ltd.

—A first for express buses! Earn T-POINT when you ride express buses!—

Heisei Enterprise Co., Ltd. (Headquarters: Fujimi City, Saitama Prefecture, President and CEO: Takaya Takura, hereinafter "Heisei Enterprise"), which operates the highway bus "VIP Liner," and Culture Convenience Club Co., Ltd. (Tokyo Headquarters: Shibuya Ward, Tokyo, President and CEO: Muneaki Masuda, hereinafter "CCC"), which operates Japan's largest common point service "T-POINT" *1, have concluded a T-POINT program agreement and will introduce the T-POINT service on the highway bus "VIP Liner" operated by Heisei Enterprise starting October 1, 2012, as the first initiative of its kind for highway buses.

Customers with a T-CARD can make a reservation on the VIP Liner reservation website (http://vipliner.biz/). When you book a highway bus through this service, you can earn 2 T-POINT points for every 105 yen (tax included) spent on the bus fare. Furthermore, even if you make a reservation through a site other than the VIP Liner reservation website, you can still earn 1 T-POINT point for every 105 yen (tax included) spent on bus fares by submitting an application at a later date. For customers who do not have a T-CARD, we will distribute VIP Liner original design T-CARDs at the Heisei Enterprise VIP Lounge. In addition, to commemorate the launch of the T-POINT service, we will begin operating buses wrapped with the T-POINT logo starting October 1st.

Currently, CCC offers T-POINT services for taxis and airplanes, but with this collaboration with Heisei Enterprise, we will be offering T-POINT services for the first time for long-distance land travel. In our regular T-member surveys, there is consistently high demand for the introduction of T-POINT into "transportation-related" services. CCC will continue to expand the environment in which T-POINT can be used with bus companies and multiple modes of transportation.

Heisei Enterprise has decided to introduce the T-POINT service in response to growing demand, particularly among young people, due to the availability of affordable express buses. Going forward, by launching the T-POINT program on VIP Liner, which is used by over 60% of the population in their 20s, we aim to increase awareness of VIP Liner and encourage new users.

[Overview of T-POINT service on VIP Liner]

■Service start date: October 1, 2012 (Monday)
■Applicable service: Boarding the VIP Liner
■How to book VIP Liner: Online reservations via the VIP Liner booking site (http://vipliner.biz/), telephone reservations via the VIP Liner Reservation Center, and online reservations via partner websites.
■T-POINT accrual rate: 2 points are awarded for every 105 yen (tax included) spent.

*For internet reservations made through partner sites, 1 point will be awarded for every 105 yen (tax included).
*If you made a reservation through a partner site, you will need to apply for T-POINT accrual after boarding.

■VIP Liner original design T-CARD:

*1 The common point service "T-POINT" was launched in October 2003 and has grown into a point service with 41.37 million members as of the end of July 2012, representing one in three people in Japan (active members who have used a T-CARD in the past year, and unique members who hold multiple cards are counted as one person). T-POINT is partnered with 89 companies and approximately 48,498 stores, including TSUTAYA, FamilyMart, ENEOS, Gusto, Alpen, Camera Kitamura, Gyukaku, Yahoo! Shopping, ZOZOTOWN, and can be used in a wide range of areas closely related to daily life, such as corporate employee benefit programs.

Documents related to this matter

VIP Liner express bus service to begin offering T-POINT service from October

Inquiries regarding this matter
Culture Convenience Club Co., Ltd.
T-POINT & Alliance Company, Public Relations Representative: Ando
TEL: 03-6800-4464