Bravely Default DS Campaign at TSUTAYA: Part 1 begins September 15th

2012.09.14 Press Releases
Culture Convenience Club Co., Ltd. TSUTAYA Company

—AR markers that bring life-sized characters to life with a sense of realism; a serial code to obtain the "Hayabusa Knife" weapon, available for early access—

TSUTAYA Co., Ltd. (headquarters: Shibuya-ku, Tokyo), which operates 1,477 TSUTAYA stores nationwide, will launch the first phase of the "'BRAVELY DEFAULT' TSUTAYA de DS Campaign" on September 15th (Saturday) as part of its "TSUTAYA de DS" service for the Nintendo DS® series, in anticipation of the release of the Nintendo 3DS™ game software "BRAVELY DEFAULT".

During the campaign period, participating TSUTAYA stores will distribute AR markers for the trial version AR movie, as well as give away serial codes that allow you to obtain the TSUTAYA exclusive weapon, the "Hayabusa Knife." Additionally, the "Art Gallery Exhibition" will showcase beautiful visuals ranging from storyboards and still images to game screenshots.

Details of the Bravely Default TSUTAYA de DS Campaign

■ Campaign Period
From 10:00 AM on Saturday, September 15, 2012 to 11:59 PM on Wednesday, October 31, 2012

■Campaign details
1. Distribution of AR markers in stores
At participating TSUTAYA stores offering the "TSUTAYA de DS" promotion, we will be distributing AR marker sets for the trial version of the AR movie. Using an A4-sized AR marker, life-sized characters move around with a sense of realism! Enjoy the BRAVELY DEFAULT AR movie with this new Nintendo 3DS experience. *AR markers will be distributed in stores only while supplies last.
2. The mini-game "Job Roulette" will give you the "Hayabusa Knife," a weapon available for early access.
If you take on the "Job Roulette" challenge in "TSUTAYA de DS," you will receive a serial code that will allow you to obtain the "Hayabusa Knife," a weapon exclusively available at TSUTAYA. The "Hayabusa Knife" is a special weapon that can be used in the game and increases your speed through the power of the falcon.
3. Art Gallery Exhibition
The "Art Gallery Exhibition" will showcase beautiful visuals ranging from storyboards and still images to game screenshots.

■How to participate
Bring your Nintendo DS series console to a participating TSUTAYA store, access Nintendo Zone, and touch "TSUTAYA de DS" to participate in the Bravely Default TSUTAYA de DS campaign.

■ Participating stores for "TSUTAYA de DS"
Approximately 160 TSUTAYA stores that sell games will be included in this promotion.

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■Product overview
Product name: “BRAVELY DEFAULT FLYING FAIRY”
Distributor: Square Enix
Release date: October 11, 2012
Manufacturer's suggested retail price: 6,090 yen (tax included)
Compatible models: Nintendo 3DS™

(C)2012 SQUARE ENIX CO., LTD. All Rights Reserved. MAIN CHARACTER DESIGN: Akihiko Yoshida.
The Nintendo DS series includes the Nintendo 3DS LL/3DS/DSi LL/DSi/DS Lite/DS.
Nintendo 3DS, Nintendo DS, and DS are registered trademarks or trademarks of Nintendo.

■Documents related to this matter
Bravely Default TSUTAYA de DS Campaign: Part 1 begins September 15th

■Inquiries regarding this matter
Culture Convenience Club Co., Ltd.
TSUTAYA Co., Ltd. Public Relations Department
TEL: 03-6800-4764