TSUTAYA opens its first store in Taipei, Taiwan.

2012.12.26 Press Releases
Culture Convenience Club Co., Ltd.

—As part of a strategic partnership with Taiwan's CMC Group regarding international entertainment business, "Yay Ying Ying" has joined the franchise and will open its Minquan store on December 27th—

Culture Convenience Club Co., Ltd. (President and CEO: Muneaki Masuda, hereinafter referred to as CCC) will open its first TSUTAYA store in Taiwan, "TSUTAYA Ya-Yi Ying-Yin Minquan Store," on December 27, 2012.

The opening of stores in Taiwan is part of a strategic capital and business alliance concerning international entertainment businesses that CCC and Taiwan's CMC Group (Central Group) concluded on June 25th of this year.

Ya-Yi International Co., Ltd., which currently operates 46 stores of "Ya-Yi Ying-Yin," Taiwan's largest video package rental and sales chain under the CMC Group (Central Group), will join TSUTAYA and renovate its "Ya-Yi Ying-Yin" Minquan store in Taipei City into the first "TSUTAYA" store.

TSUTAYA Ya-Yi Ying-Yin Minquan Store will create a unique "place" for customers to discover products that only a physical store can offer, incorporating TSUTAYA's expertise in product selection and title recommendations, the quality of the store's interior, and high-quality Japanese-style customer service, all based on database marketing that TSUTAYA has cultivated in Japan for many years. This will result in the birth of a completely new entertainment shop with customer value that has never existed before in Taiwan.

In particular, regarding the "product selection," which is one of the reasons why TSUTAYA is popular in Japan, we will achieve a selection of 20,000 titles and 32,000 items, 1.5 times the previous size, in order to fulfill the promise of "there is no product that is not available in Taiwan." Through content procurement based on a strategic partnership with the CMC Group and a selection based on database marketing, TSUTAYA Ya-Yi Ying-Yin will provide Taiwanese customers with a platform to discover wonderful movies they've always wanted to see but couldn't rent before.

In addition to operating TSUTAYA stores, CCC operates an integrated entertainment business under its Culture Publishers label, handling everything from content acquisition to distribution, including film distribution and DVD releases. Moving forward, CCC and the CMC Group will collaborate in the content acquisition field, leveraging the strength of TSUTAYA, one of Asia's largest entertainment chains. Furthermore, going forward, we will provide people with even more wonderful video content through our content distribution and copyright businesses in the film industries of Japan, Taiwan, and China.

[CMC Group: Overview] http://www.cmcnet.com.tw/
CMC Central Co., Ltd. (hereinafter referred to as "Central") is currently one of the world's largest manufacturers of optical discs and other recording media. Since its founding in 1978, Central has focused on optical discs, other recording media, and related products as its main business. Based on existing technologies, Central has continued to research core technologies for recording media. Furthermore, we are expanding our business into the cultural and entertainment industries, with a focus on "resource development, environmental conservation, and the green economy." In order to expand its position in the cutting-edge media market, the Central Group is not only continuously developing new Blu-ray technologies and products, but also engaging in multifaceted business development within the entertainment industry. Currently, its subsidiaries, such as Zhongyi, Weixiu, Deli, and Ya-Yi, are also leading the way in their respective entertainment business areas. Going forward, we will strengthen our entertainment management resources, provide a more comprehensive one-stop service by integrating resources from a more experienced team of specialists and the resources from this cross-border strategic partnership. We aim to become Asia's largest entertainment group, a more wholesome and complete entertainment entity.

[Culture Convenience Club Co., Ltd. TSUTAYA Company / TSUTAYA]
This includes the nationwide franchise expansion of TSUTAYA stores, as well as Culture Publishers (http://culture-pub.jp/). We vertically develop entertainment businesses such as film distribution and DVD releases through our label. TSUTAYA is Japan's largest multi-purpose entertainment chain, operating 1,472 stores nationwide and selling and renting a wide variety of entertainment content including movies, music, books, and games. T-CARD members, who can also use it as a common point card, number 42.58 million, representing 30% of the total Japanese population, and are particularly popular among young people in their 20s, with 60% being among them. Last December, they opened "Daikanyama TSUTAYA BOOKS," which proposes a new adult lifestyle aimed at the premium age group, primarily the baby boomer generation. It was selected as one of the "20 Most Beautiful Bookstores in the World."

■Correction and Apology
From noon on December 26, 2012, Japan time, until around midnight on the same day, the title of this website incorrectly displayed "SMS Group" instead of "Taiwan CMC Group". We would like to make the necessary corrections and offer our sincerest apologies to all those involved.

Documents related to this matter

TSUTAYA opens its first store in Taipei, Taiwan.

Inquiries regarding this matter
Culture Convenience Club Co., Ltd. TSUTAYA Company
Public Relations Officer: Yuta Takahashi
TEL: 03-6800-4764