[In commemoration of Social Media Week TOKYO] TSUTAYA.com-produced event "The Future of Culture, Art, and Entertainment" confirmed for Friday, February 22nd!

2013.02.15 Press Releases
TSUTAYA Co., Ltd.

—We've launched the "Your Like Becomes Someone Else's Like!" T-POINT campaign, linked to Facebook—

TSUTAYA Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Kazuo Nakanishi) will be collaborating with Social Media Week TOKYO, which will be held over five days from February 18th to 22nd, 2013. As part of this collaboration, they will be producing the "Future of Culture, Art, and Entertainment" event to be held at Daikanyama T-SITE GARDEN GALLERY on Friday, February 22nd, and will also be launching the "Your Likes! Become Someone Else's Likes!" T-POINT campaign in conjunction with Facebook to commemorate Social Media Week TOKYO.

*Pre-registration (free) is required on the official website above to participate in the event.

At the TSUTAYA.com-produced event "The Future of Culture, Art, and Entertainment" to be held at Daikanyama T-SITE GARDEN GALLERY on February 22nd (Friday), there will be talk sessions by prominent figures in four themes: ① Travel, ② Fashion, ③ Movies and Dramas, and ④ Cooking. A campaign will also be held simultaneously for all four events that Facebook users can easily participate in.

For details on other campaigns and events commemorating Social Media Week TOKYO, such as the "Your Likes Can Help Someone Else's Likes!" campaign linked to TSUTAYA's Facebook app for sharing emotional experiences, "Did You See This!?", and the Facebook voting for "Which Do You Want to Watch!? TSUTAYA Entertainment Battle," please refer to the overview on the next page.

"The Future of Culture, Art, and Entertainment" TSUTAYA.com Produced Event Overview Date: February 22nd (Fri) / Venue: Daikanyama T-SITE GARDEN GALLERY

■Event ① 15:00-15:50
"(Working Title) How has social media changed travel experiences and memories? How have they been shared?"
Guest: Shintaro Uchima (CEO of numabooks, Book Coordinator, Creative Director) / Satoshi Takahashi (CEO of Entertainment Kick Co., Ltd.) / Takeshi Morimoto (Concierge at Daikanyama TSUTAYA BOOKS)

■Event ② 16:00-16:50
"(Working Title) Will Creativity and Fashion of the Future Dream of Social Media?"
Guests: Nameko Shinsan (manga artist, columnist) / Kenshiro Shimazaki (Editor-in-Chief of "N magazine") / Bourbonne (cross-dressing performer, writer)

■Event ③ 17:10-17:50
"Which one do you want to see!? TSUTAYA Entertainment Battle FINAL"
Guests: Nameko Shinsan (manga artist, columnist) / Shintaro Uchima (CEO of numabooks, book coordinator, creative director) / Bourbonne (drag performer, writer)

■Event ④ 18:00-18:50
(Working Title) Cooking x Social = A Field Undergoing a Major Transformation! What Does It Mean to Be a Professional? Thoughts on a Field Where the Boundaries Between Students and Teachers Have Disappeared.
~Small groups are the key!?
Guests: Riko Yamawaki (Founder of "Riko's Kitchen," chef and food stylist), Osamu Sakai (Chairman of the Social Media and Television Promotion Council)

"Your Like is Someone Else's Like!" Campaign Overview

■Campaign ①
TSUTAYA's Facebook app for sharing emotions, "Did You See This!?", is collaborating with the drama series "Aibou" and the movie "Die Hard".
Watch it and share your thoughts! T-POINT Campaign (10,000 points x 5 winners)
Campaign period: February 15th - March 17th

■Campaign ②
We are accepting questions for guests at the "Future of Culture, Art, and Entertainment" TSUTAYA.com-produced 3 events.
"Let's all ask questions to the guests at the 'Future of Culture, Art, and Entertainment' event!" T-POINT Campaign (1,000 points x 10 winners)
Campaign period: February 15th - February 21st

■Campaign ③
"Which do you want to see!? TSUTAYA Entertainment Battle FINAL," a competition that began last year, features votes from Facebook users and professional judges.
T-POINT Campaign (1,000 points x 50 winners)
Campaign period: February 22nd to March 17th. *As of February 15th, the campaign has not yet started.

Documents related to this matter
[In commemoration of Social Media Week TOKYO] TSUTAYA.com-produced event "The Future of Culture, Art, and Entertainment" confirmed for Friday, February 22nd!

Inquiries regarding this matter
TSUTAYA Co., Ltd. Public Relations Representative: Daisuke Tada
TEL: 03-6800-4491