Facebook users and professional judges will choose! 'Which do you want to watch!? TSUTAYA Entertainment Battle FINAL' to be streamed LIVE on USTREAM to commemorate Social Media Week TOKYO.

2013.02.22 Press Releases
TSUTAYA Co., Ltd.

TSUTAYA Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Kazuo Nakanishi) will be holding "Which Do You Want to Watch!? TSUTAYA Entertainment Battle FINAL" at Social Media Week TOKYO, where TSUTAYA's recommended works will be contested by votes from Facebook users and professional judges. The event will be held today, February 22nd (Friday), from 5 PM, and will be the first public event and will also be streamed live on USTREAM (on-demand streaming will be available after the live broadcast).

"Which do you want to see!? TSUTAYA Entertainment Battle," which started last year, is now in its fifth year and is a popular event that has received a total of approximately 2,500 votes from Facebook users over the past four years.

*Live streaming and voting are scheduled to begin on February 22nd (Friday) at 5 PM.

This time, in commemoration of Social Media Week TOKYO and as the final event, we will be trying something new for the first and last time: a public event open to the general public, which will also be streamed live on USTREAM (on-demand streaming will be available after the live broadcast).

For the final episode, themed "A Showdown of Popular Series," two video buyers from TSUTAYA will present the TV drama series "Aibou" and the movie series "Die Hard" to three judges: manga artist and columnist Nameko Shinsan, book coordinator and representative of numabooks Shintaro Uchinuma, and drag performer and writer Bourbonne, along with Facebook users who have watched the video. The judges will then vote to decide which series they would like to watch.

We will also be running a campaign where 50 people who cast their votes will receive 1,000 T-POINT.

Regarding these two series, they are available through the online home delivery rental service "TSUTAYA DISCAS" (http://www.discas.net) You can also enjoy it with the unlimited DVD rental service that we started last year.

TSUTAYA.com will continue to use Facebook connections with customers to help them discover and find new works through "Did You See This!?" http://koremita.tsutaya.com We will continue to enhance our services to enrich our customers' entertainment lives by providing an environment where they can connect with entertainment works.

[TSUTAYA Entertainment Battle FINAL Overview]
In a "Popular Series Showdown," participants watched presentation videos for both the TV drama series "Aibou" and the movie series "Die Hard," and voted on which one they wanted to watch.
Special Feature Page:http://tsutaya.com/entame/
Voting period: Friday, February 22, 2013 to Saturday, March 16, 2013, until 24:00.

◆ Voting Campaign
50 lucky winners will be randomly selected from those who "like" the TSUTAYA.com Facebook page and vote for which movie they want to watch, and will receive 1,000 points. *The following campaigns are also running on the special feature page during the same period.

◆TSUTAYA's Share Your Impressions: A campaign linked to the Facebook app "Did You See This!?" to encourage people to watch the drama series "Aibou" and the movie "Die Hard" and share their thoughts! T-POINT (10,000 points x 5 winners)
Campaign period: February 15th - March 17th

◆Presenter Profile
Nameko Shinsan (manga artist, columnist)
Born in Tokyo in 1974, raised in Saitama Prefecture. Graduated from Musashino Art University Junior College, Department of Design, specializing in Graphic Design. She works as a manga artist and columnist. Her recent publications include "A Life of Protection from Misfortune and Good Fortune" (Shodensha), "Survival for Women" (Saizo), "Nameko Shinsan's Contemporary Sociology" (Gentosha), and "A Journey Through the Spiritual Path" (Kadokawa Bunko).
■Nameko Shinsan's Dimensional Ascension Diary - Gentosha Web Magazinehttp://webmagazine.gentosha.co.jp/shinsannameko/

Shintaro Uchinuma (CEO of numabooks, book coordinator, creative director)
Born in 1980. Graduated from the Department of Commerce, Faculty of Commerce, Hitotsubashi University. His work primarily involves coordinating books sold in shops, but also includes producing bookstores and libraries, planning and creating book-related projects and works, consulting for bookstores and publishers, and producing e-books. In 2012, he received the "reddot award communication design 2012" for his production work on the reading accessories brand "BIBLIOPHILIC". Last July, he opened a bookstore called "B&B" in Shimokitazawa in collaboration with Hakuhodo Kettle.
■numabooks｜Shintaro Uchinuma http://numabooks.com/
■B&B http://bookandbeer.com/

Bourbonne (cross-dressing performer, writer)
Drag performer/writer. Appearances on "Shiritagari!" and "Pekepon," serializations in "Orange Page," "City Living," "Kettle," and "Cyzo Woman," and a regular Thursday on NHK Radio 1's "Gogo no Mariage" starting this spring.  
In addition to performing at events and MCing, he also runs Campy! bar, a gay mixed bar in Shinjuku 2-chome. ■Campy! bar, a mixed bar in Shinjuku 2-chome http://www.campy.jp/

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Facebook users and professional judges will choose! "Which do you want to watch!? TSUTAYA Entertainment Battle FINAL" will be streamed LIVE on USTREAM to commemorate Social Media Week TOKYO!

Inquiries regarding this matter
Inquiries from the media:
TSUTAYA Co., Ltd. Public Relations Department: Tada/Kimoto
TEL: 03-6800-4491