CCC and Toppan Printing launch "T-POINT x Shufoo!", a smartphone app that allows users to earn T-POINT by viewing flyers

2013.04.22 Press Releases
Culture Convenience Club Co., Ltd.

- Building a new O2O marketing platform to replace flyers -

Culture Convenience Club Co., Ltd. (Tokyo Head Office: Shibuya-ku, Tokyo; President and CEO: Muneaki Masuda; hereinafter referred to as "CCC"), operator of Japan's largest shared points service, "T-POINT," is pleased to announce that it has begun offering a new app for Android and iOS devices, "T-POINT x Shufoo!", in collaboration with Toppan Printing Co., Ltd. (Head Office: Chiyoda-ku, Tokyo; President and CEO: Kaneko Shingo; hereinafter referred to as "Toppan Printing").

CCC formed a business partnership with Toppan Printing in July 2011 to provide a service that allows customers to earn T-POINT by viewing flyers on the electronic flyer portal site "Shufoo!" Currently, the T-POINT service on "Shufoo!" is being used by customers, primarily housewives in their 20s to 40s. In response to growing customer needs following the recent rapid expansion of smartphones, we have jointly developed the new "T-POINT x Shufoo!" app.

After downloading the "T-POINT x Shufoo!" app, customers can log in with their T-ID and register a specific area (My Area), such as their home, to receive flyers from supermarkets, drugstores, and other stores in their My Area on a regular daily basis via the app. In addition, if you view point-eligible flyers, you will earn 1 T-POINT per flyer per day, and viewing 10 flyers will count as one entry, with 20 people selected by lottery every week to win 1,000 points. The accumulated T-POINT can be used at T-POINT partner stores such as TSUTAYA, FamilyMart, Maruetsu, and Welcia, with 1 point equaling 1 yen.

CCC has positioned the "T-POINT x Shufoo!" app as a new O2O (Online to Offline) marketing platform that will replace flyers, and plans to deliver premium, great value content tailored to the interests of each individual customer.

CCC will provide T-POINT members with a more convenient environment for their daily lives through the "T-POINT x Shufoo!" app, a new flyer service that takes advantage of the characteristics of smartphones, which allow users to check flyers quickly anytime, anywhere. CCC will also provide T-POINT partner companies with a new communication tool in addition to existing emails, coupons, and direct mail, thereby increasing the effectiveness of driving customers to physical stores.

Overview of the "T-POINT x Shufoo!" app

■App name: T-POINT x Shufoo!
■ Supported OS: Android 2.2 or later up to 4.1, iOS 4.3 or later
■Sales price: Free
　*You must register a T-ID in advance (free of charge).
■Download URL

■T-POINT reward service:
(1) One point will be awarded for viewing a point-eligible flyer in My Area once per day.
(2) Viewing 10 flyers in your My Area counts as one entry, and 20 people will be selected by lottery every week to receive 1,000 points.
　*Maximum of 5 per person

"T-POINT x Shufoo!" Download the app and log in to win 1 million points in this campaign

During the campaign period, from 10:00 on Monday, April 22, 2013 to 23:59 on Friday, May 31, 2013, anyone who downloads the "T-POINT x Shufoo!" app, logs in with their T-ID, and enters the campaign will be able to split 1 million T-POINT.
*The maximum number of points that can be shared per person is 5,000 points.
*If the number of eligible people exceeds 1 million, each person will receive 1 point.
* Points awarded to campaign winners are scheduled to be awarded in late June 2013.

*Company names and product/service names mentioned in this press release are trademarks or registered trademarks of the respective companies.

Materials related to this matter

CCC and Toppan Printing launch "T-POINT x Shufoo!", a smartphone app that allows users to earn T-POINT by viewing flyers

Inquiries regarding this matter

Culture Convenience Club Co., Ltd.
T-POINT & Alliance Company Public Relations Officer: Ando
TEL: 03-6800-4464