"STETECO & RELACO "VIRTUAL TRAVEL" BOOK STORE" opens at SHIBUYA TSUTAYA for a limited time from Thursday, April 25th!

2013.04.25 Press Releases
Culture Convenience Club Co., Ltd. TSUTAYA Company

-UNIQLO and TSUTAYA suggest ways to enjoy this year's Golden Week three-day weekend-

TSUTAYA, which offers lifestyle suggestions to customers through books, movies, music and more, will open a new type of bookstore, "STETECO & RELACO "VIRTUAL TRAVEL" BOOKSTORE," a joint project with UNIQLO, at its flagship store, SHIBUYA TSUTAYA, in Shibuya, Tokyo, for a limited time from Thursday, April 25th, proposing ways to spend this year's Golden Week through books and fashion.

"STETECO & RELACO "VIRTUAL TRAVEL" BOOKSTORE" is an evolution of the lifestyle-promoting book store that TSUTAYA has previously offered at "TSUTAYA TOKYO ROPPONGI" and "Daikanyama TSUTAYA BOOKS," into a format unique to "SHIBUYA TSUTAYA," an information hub for young people. In addition to proposing information on books, the collaboration with UNIQLO has linked lifestyle and fashion, creating a bookstore that offers more specific lifestyle suggestions.

This year's Golden Week is expected to see a stronger trend towards "cheap, close, and short" travel due to the unfavourable alignment of the days and the weak yen. To propose new ways to spend this short holiday that are both fun and refreshing, the bookstore has prepared 10 different plans that combine UNIQLO's new relaxing pants, "STETECO & RELACO," which come in a wide variety of styles, with 150 books selected by SHIBUYA TSUTAYA as a guide to spending the holiday.

■ 10 new ways to spend your holidays proposed by "STETECO & RELACO" and "Books"
1. "1 Mile Travel Plan" - Stroll around the city with a camera in hand
2. Enjoy the feeling of traveling from the comfort of your own home with the "Home Travel Plan"
3. Learn to cook and go on a picnic with the "Picnic Lunch Plan"
4. Watch 10 movies over a 3-day weekend! "Relax at Home Plan"
5. Immerse yourself in music and entertainment with the "Solo Relaxation Plan"
6. Cleanse your mind with cleaning and changing your clothes! "A fresh start plan"
7. Enhance your senses with art and picture books! "Cultural Training Camp Plan"
8. Read your favorite manga in just 3 days with the "Manga Complete Adult Purchase Plan"
9. Get the latest summer trends ahead of the curve! "Virtual Shopping Plan"
10. "Nomad Working Plan" - Organize your backlog of work in 3 days

We offer a variety of relaxation plans as "VIRTUAL TRAVEL CONCIERGE"

Due to the unfavorable alignment of the days and the weak yen, it is expected that this year's Golden Week will see a stronger trend towards "cheap, close, and short trips."STETECO & RELACO "VIRTUAL TRAVEL" BOOKSTORE offers a new way to spend your holidays, allowing you to fully refresh yourself even during such short holidays, through its "VIRTUAL TRAVEL CONCIERGE."UNIQLO, a brand that has always introduced new styles in the fields of fashion and culture, and TSUTAYA, which proposes lifestyles through books, offer 10 different plans that will guide you to a fun and comfortable three-day weekend.

In addition, those who purchase the book at SHIBUYA TSUTAYA will receive a travel coupon in which they can write down their plans for the next three days. If you bring this travel coupon to the UNIQLO Shibuya Dogenzaka store or the UNIQLO Shibuya Spain-zaka store, it can also be used as a discount voucher for Steteco & Lilaco.

Store name: STETECO & RELACO VIRTUAL TRAVEL BOOK STORE
Period: Thursday, April 25th to Wednesday, May 8th
Location: SHIBUYA TSUTAYA 6F
　　　(6F Q Front Building, 21-6 Udagawacho, Shibuya-ku, Tokyo)
Business hours: 10:00 AM to 2:00 AM

Details of 10 plans to enjoy Golden Week in 3 days

PLAN1　1 mile TRAVEL
~Town Guide x STETECO&RELACO~
"1 Mile Travel Plan" - Stroll around the city with a camera in hand
1 day: Thoroughly research the city using the town guide.
Day 2: Grab your camera and set off on a one-mile journey.
Day 3: Compile the photos you took into a scrapbook.

PLAN2　TRAVEL at HOME
~Maps and travel books x STETECO&RELACO~
Enjoy the feeling of traveling from the comfort of your own home with the "Home Travel Plan"
1 day: Travel as if you were there using a travel book.
Day 2: Experience the breathtaking scenery virtually through a photo book of your travels.
Day 3: Read a travel novel and soak in the afterglow.

PLAN 3 COOKING & PICNIC
~Cookbook x STETECO&RELACO~
Learn to cook and go on a picnic with the "Picnic Lunch Plan"
1 day: Learn recipes that interest you from cookbooks.
Day 2: Shopping at the supermarket. Now, cooking!
Day 3: Prepare lunch boxes. Invite your friends for a picnic!

PLAN4 CINEMA
~Movie Books x STETECO&RELACO~
Watch 10 movies over a 3-day weekend! "Relax at Home Plan"
1 day: Learn about the background of movies in detail through movie books.
2 days: Watch 10 movies at once.
Day 3: Stroll around places associated with the artist. Immerse yourself in the protagonist's thoughts.

PLAN5 MUSIC & ENTERTAINMENT
~Music and Culture Books x STETECO&RELACO~
Immerse yourself in music and entertainment with the "Solo Relaxation Plan"
1 day: Research information about artists in magazines and books.
Day 2: A home festival! A day spent immersed in music at your own pace.
Day 3: Invite your friends over and experience a virtual live performance while watching the LIVE DVD!

PLAN 6 HOUSEKEEPING
~Lifestyle Books x STETECO&RELACO~
Cleanse your mind with cleaning and changing your clothes! "A fresh start plan"
1 day: Declutter and clean your room!
Day 2: Rearrange and change clothes. Feel refreshed!
Day 3: Have a home cafe with friends in your newly renovated room!

PLAN7 ART & CULTURE
~Art and Picture Books x STETECO&RELACO~
Enhance your senses with art and picture books! "Cultural Training Camp Plan"
Day 1: Sharpen your senses! Relax and enjoy art books.
Day 2: Visit the museum with your family. Buying a gift for Children's Day.
Day 3: Read picture books in matching loungewear.

PLAN8 COMIC
~Manga Books x STETECO & RELACO~
Read your favorite manga in just 3 days with the "Manga Complete Adult Purchase Plan"
1 day: Have manga, potato chips, and comfy clothes ready.
2nd day: Start reading all the volumes at once. Immerse yourself in the story.
3 days: Read all the volumes! Go out feeling like the main character.

PLAN9 FASHION
~Fashion magazine x STETECO&RELACO~
Get ahead of the summer trends! "Virtual Shopping Plan"
1 day: Relax and research summer trends in fashion magazines.
Day 2: Relax and shop online for the latest items.
Day 3: Study outfits while waiting for the ordered items.

PLAN 10 BUSINESS
~Business Books x STETECO & RELACO~
Organize your accumulated work in 3 days with the "Nomad Working Plan"
1 day: Clear all the work that has piled up at home in one go.
Day 2: A day of input learning from business books.
Day 3: Relax your mind and body in preparation for work tomorrow.

Materials related to this matter
"STETECO & RELACO "VIRTUAL TRAVEL" BOOK STORE" opens at SHIBUYA TSUTAYA for a limited time from Thursday, April 25th!

Inquiries regarding this matter
Culture Convenience Club Co., Ltd. TSUTAYA Company
Public Relations Officer: Yuta Takahashi
TEL: 03-6800-4764