We asked T members! "Tanabata Survey 2013" The actress who comes to mind as "Orihime" is "Haruka Ayase", and the actor who comes to mind as "Hikoboshi" is "Osamu Mukai"

2013.07.01 Press Releases
Culture Convenience Club Co., Ltd.

-This year's Tanabata wish ranking: 1st place "health," 2nd place "money," 3rd place "nothing I want to wish for"-

Culture Convenience Club Co., Ltd. (Tokyo Head Office: Shibuya-ku, Tokyo; President and CEO: Muneaki Masuda), operator of Japan's largest shared points service, "T-POINT," is pleased to announce that it has conducted an online "Tanabata Survey 2013" targeting 1,211 T-members, both male and female, aged 16-69, who use T-CARD.

Survey Results Digest

■The actress who comes most in mind when thinking of Orihime is Haruka Ayase, who is currently active in historical dramas. On the other hand, the actor who comes most in mind when thinking of Hikoboshi is Osamu Mukai, who is in high demand for commercials, television, and movies.

■This year's Tanabata, more than 30% of people chose "health" as their wish. Among men in their teens and twenties and men in their thirties and forties, the top answer was "I don't have anything I want to ask for." Are they satisfied with the current situation? Or have they given up?

■July 7th is a Sunday. When asked who they would most like to spend Tanabata with, the top answer was "spouse," followed by "children," with many people enjoying the traditional event with their families. On that day, the overwhelming majority of people said they would write their wishes on strips of paper and hang them up, but for men in their 50s and 60s, the most popular answer was "simply gazing at the night sky."Surprisingly, older men like to spend Tanabata in a simple and romantic way!

＜T Survey＞We asked T members! "Tanabata Survey 2013"

Q: Which actor or talent is the image of Hikoboshi from Tanabata, and which actress or talent is the image of Orihime? 　*Answer method: free answer
The actress who comes in first place as the image of "Orihime" is Haruka Ayase, who is currently active in historical dramas. In second place was Yui Aragaki, and in third place was Emi Takei, both actresses who evoke the image of refreshing Japanese women who would look good in kimono. On the other hand, the actor who comes most in mind when thinking of Hikoboshi is Osamu Mukai, who is in high demand for commercials, television, and movies. In second place was "Haruma Miura" and in third place was "Masaharu Fukuyama", all prince-like characters who would suit the night sky.

Q: There is a custom of writing down wishes on Tanabata Day, but if your wish was guaranteed to come true, what would you wish for? 　*Response method: Multiple answers/n=1,211
Perhaps influenced by the recent health boom, more than 30% of people chose "health" as their wish for Tanabata this year. In second place, all but women in their teens and twenties ranked "money," which raises the question of whether Abenomics is working or not. Meanwhile, the top answer for men in their teens and twenties and men in their thirties and forties was "I don't have anything I want to ask for." Are men satisfied with the status quo, or have they given up? What are their feelings?

■ Overall

■Top 5 by gender and age

Q: Any specific requests? 　*Answer method: free answer
We have picked out a few unique requests.

[About health]
★I hope everyone in my family stays healthy (Male, 50s)
★I hope my grandmother lives long enough to see me get married (Woman/20s)
★Pet health and longevity (Woman/20s)
★I hope I can have a baby (Woman/30s)
★I hope you stay healthy and healthy (Woman/60s)

[Money matters]
★ I want a stable income (Male/20s)
★ I want to win the lottery and live a life of leisure (man in his 40s)
★To not have to worry about living expenses or medical costs (man in his 50s)
★I hope my salary doesn't go down any further (Woman/30s)
★I want to be financially stable for the rest of my life without being a burden to my children (Woman/50s)

[About life]
★I hope something good happens (male, 20s)
★Both husband and wife will live long lives and die at the same time (man in his 60s)
★I hope you find happiness in your final moments (Woman/20s)
★A family of four living leisurely in a house on top of a mountain (Woman/30s)
★I want to go back 35 years (Woman/60s)

Q: Who will you be spending Tanabata with this year? 　*Response method: Multiple answers/n=1,211
Perhaps because July 7th this year fell on a Sunday, many people enjoyed Tanabata with their families, with "spouse" coming in first and "children" coming in second. Additionally, "I don't know" was the top answer for both men and women in their teens and twenties, suggesting that the younger generation is still in the process of planning how they will spend Tanabata this year.

■ Overall

■Top 5 by gender and age

Q: What do you like to do on Tanabata? 　*Response method: Multiple answers/n=1,211
When asked what they would like to do on Tanabata this year, the overwhelming majority of people chose to "write their wishes on strips of paper and hang them up," a traditional way of enjoying Tanabata. However, for men in their 50s and 60s, "just gazing at the night sky" ranked first. Surprisingly, older men like to spend Tanabata in a simple and romantic way! 　

■ Overall

■Top 5 by gender and age

Q: What image do you have of Tanabata? 　*Response method: Multiple answers/n=1,211
Tanabata is an event when it is said that Orihime and Hikoboshi are allowed to meet across the Milky Way only once a year, and the overwhelming majority of respondents chose "romantic" as the number one reason. Also, since many people write wishes on strips of paper and decorate bamboo with their families and children, "traditional" came in second place and "children's" came in third place. Other words that evoke images of sparkling stars, such as "pretty," "nice," and "beautiful," ranked highly.

■Top 10 answers

Q: It is customary to give chocolate to close friends on Valentine's Day and candy on White Day, but if you were to give something to someone of the opposite sex on Tanabata, what would you give? 　*Response method: Single answer/n=1,211
Japanese gifts, unique to traditional Japanese events, ranked highly. Also, since many people have a romantic image of it, items that families and lovers spend time together, such as beer, wine and food, were chosen.

■Top 5 answers

- Survey Overview -
Survey method: Internet (T Survey)
Survey period: Friday, June 21, 2013 to Monday, June 24, 2013
Survey area: Nationwide
Survey subjects: Men and women aged 16 to 69 (T members)
Sample size: 1,211 people
141 men in their 10s to 20s, 272 men in their 30s to 40s, 150 men in their 50s to 60s
180 women in their 10s to 20s, 300 women in their 30s to 40s, 168 women in their 50s to 60s

■What is the T Survey?
This is one of Japan's largest online research services, with 7.15 million T-CARD users registered. All members who complete research and surveys will be rewarded with T-POINT. In addition, the responses you provide will be processed as statistical information and used by companies and media outlets for product development and service planning. Each and every opinion we receive from our members will be an important key point in creating a bright future for people, companies, and Japan.

Materials related to this matter

We asked T members! "Tanabata Survey 2013" The actress who comes to mind as "Orihime" is "Haruka Ayase", and the actor who comes to mind as "Hikoboshi" is "Osamu Mukai"

Inquiries regarding this matter
Culture Convenience Club Co., Ltd.
Public Relations Officer: Ando
TEL: 03-6800-4464