Launch of "aune!" app, a new type of matching service that connects people through movies, music, and books

2013.07.22 Press Releases
T-MEDIA Holdings Co., Ltd.

- The era is changing from "Like!" to "Aune!" "aune!" http://www.au-ne.com/

Mote Co., Ltd. (Head office: Meguro-ku, Tokyo; President and CEO: Susumu Hisada), a joint venture between T-MEDIA Holdings Co., Ltd. (hereinafter referred to as TMH), a CCC Group company that operates online entertainment businesses such as online home delivery rentals, video and music distribution, and e-commerce, and its group company IMJ Co., Ltd. (hereinafter referred to as IMJ), a leading web marketing company, has officially launched the "aune!" app (iPhone/Android) today, a matching service that utilizes an "interest graph" (※1) for movies, music, and books.

Background of its creation: "Approximately 70% of people are socially fatigued"
The number of SNS users has now reached 49.65 million, or 52% of all internet users in Japan (ICT Research Institute, May 2013), and survey results have shown that of these people, approximately 70% are tired of the connections they make on SNS and are showing symptoms of social networking fatigue (*2). In reality, online communication is more fun. "I want to connect with people who I genuinely like-mindedly care about. " "I want to feel excited and thrilled. "aune!" was born as a completely new service to meet the needs of such users.

■Service features
This is a new type of matching app that helps you meet people who share your interests and tastes based on your profile. The more you find that "we're a match!", the closer you'll feel to each other, and the more you'll experience an encounter like never before.
・Point 1. Recommend people who are compatible with you every day!
If you register your favorite movies, music, books, and profile, we will automatically recommend people with similar tastes every day.
・Point 2. Sticker communication that feels like a game!
If you see a piece of work that someone likes and think, "That's a good match!", feel free to leave a comment sticker and become friends!
・Point 3. You can chat with people who share your interests!
As you exchange more and more "Auna!"s, you'll be able to chat directly. Let's have fun sharing common topics!

■ Service Overview
This is a new type of matching service that allows you to easily connect with people who share your interests in movies, music, and books.
Name: aune! supported by TSUTAYA
Usage fee: Free *Some items require payment.

Copyright: (C) MOTE Inc.

(※1) Interest Graph: A system that allows people with similar interests, such as hobbies, people, things, and events, to empathize and connect with each other by sharing information.
(※2) For the survey results on social media users' social fatigue, please see below.

■ Company overview
・Mote Co., Ltd. (http://www.mote.co.jp/)
Mote Co., Ltd.'s mission is to "revitalize Japan," and they provide social services that utilize interest graphs and develop related products. In April 2013, we launched "Let's all go to the movies!" () which introduces potential "movie friends" every day by registering the movies you want to see (interests). https://www.iko-yo.jp/) service has begun.

・T-MEDIA Holdings Co., Ltd. (http://tsutaya.com/)
The company operates a variety of internet entertainment services, including the online home delivery rental service "TSUTAYA DISCAS," the video distribution service "TSUTAYA TV," the comprehensive entertainment e-commerce service "TSUTAYA Online Shopping," and the music distribution service "TSUTAYA Musico♪."

・About IMJ Co., Ltd. (http://www.imjp.co.jp/)
With a focus on the internet sector, the company leverages its extensive knowledge and track record in the web and mobile integration business to provide a variety of one-stop solutions, including support for multiple devices including smartphones, as well as strategy formulation, customer acquisition, and analysis (web data analysis, effectiveness verification, etc.), thereby optimizing the ROI (return on investment) of its clients' digital marketing activities.

*Company names and product names mentioned in the text are trademarks or registered trademarks of the respective companies.
*This information is current as of the date of announcement. Please note that the information may differ from the search date.

Materials related to this matter

Launch of "aune!" app, a new type of matching service that connects people through movies, music, and books

Inquiries regarding this matter
T-MEDIA Holdings Co., Ltd. Public Relations Officer: Tada/Sakaba
TEL: 03-6800-4491