"2013 Survey on Summer Scents and Odors" The sweltering heat continues day after day... The most uncomfortable thing this summer is "sweat"

2013.08.01 Press Releases
Culture Convenience Club Co., Ltd.

-The average amount spent on combating sweat odor is 895 yen per month-

Culture Convenience Club Co., Ltd. is pleased to announce that it has conducted an online survey titled "2013 Summer Scents and Odors" targeting 1,255 T-CARD users, both male and female, aged 16 to 69.

A digest of this summer's scents and odors

The most common discomfort this summer is "sweatiness/stickiness (68.1%)"
Women also find sunburn (67.0%), makeup running (48.2%), and temperature changes (31.4%) unpleasant.

●The amount spent each month is 895 yen. 　The average amount spent on combating sweat odor.
The items they buy are "antiperspirant spray (45.7%)" and "sweat wipes/body sheets (36.4%)."

●Compared to men, women are more sensitive to smells!
Are you concerned about your own smell or the smell of the opposite sex? The difference in olfactory sensitivity between men and women is...
"I'm worried about my own smell" is 6.8 points
"I'm worried about the smell of the opposite sex": 16.8 points

●What is the scent of this summer?
　　1st place: "Sweat smell", 2nd place: "Smelly", 3rd place: "Mosquito coils"

Please see the news release for details.

Materials related to this matter

"2013 Survey on Summer Scents and Odors" The sweltering heat continues day after day... The most uncomfortable thing this summer is "sweat"

Inquiries regarding this matter
■Inquiries regarding the press release:
Culture Convenience Club Co., Ltd.
Public Relations Officer: Ando
TEL: 03-6800-4464

■Inquiries regarding the T Survey:
Culture Convenience Club Co., Ltd.
Sales representatives: Kosaka, Yoshida, Nagayama
MAIL: dbwatch@ccc.co.jp
TEL: 03-6800-4561