"Disney Magic Castle My Happy Life" DS Campaign at TSUTAYA Starts Today, August 1st

2013.08.01 Press Releases
Culture Convenience Club Co., Ltd. Entertainment Business Division

-Clear the mini-game and receive an "AR Marker Postcard" that will give you a special item-

The Entertainment Business Division of Culture Convenience Club Co., Ltd., which operates TSUTAYA stores nationwide, will be launching the "Disney Magic Castle My Happy Life TSUTAYA DS Campaign" on Thursday, August 1st, on the "TSUTAYA DS" service for the Nintendo DSR series, to enable even more enjoyment of the Nintendo 3DS™ game software "Disney Magic Castle My Happy Life," which was released today, Thursday, August 1st.

The campaign will feature a guide to the film, a video of the film, and a mini-game called "Learn and Touch! Disney Friends."Those who complete the mini-game will receive an "Original AR Marker Original Postcard" in-store, which will give them two special items that can be used in the game.

"Disney Magic Castle My Happy Life" DS Campaign at TSUTAYA" Details

■How to participate:
To participate in the campaign, simply bring your Nintendo 3DS to a participating TSUTAYA store, access the Nintendo Zone, and tap "DS at TSUTAYA."
■ Participating stores: Approximately 190 TSUTAYA stores that sell games will be participating.
※ Participating stores are:http://tsutaya.jp/deds/Please see.
■ Campaign details
1. Release of work navigation and video distribution
We will be streaming videos introducing the work and characters of "Disney Magic Castle My Happy Life" 
2. Original mini-game "Learn and Touch! Disney Friends" released
This is a mini-game that requires some brainpower, where you look at the character cards and remember their positions. Those who complete the game will receive a DS-exclusive "Original AR Marker Postcard" at TSUTAYA, where they can obtain special in-game items, the "Tropical Resort-Style Counter" and the "Tropical Resort-Style Bed."

■Product overview
Product name: "Disney Magic Castle My Happy Life"
・Publisher: Bandai Namco Games
・Distributor: Bandai Namco Games
・Release date: August 1, 2013
・Manufacturer's suggested retail price: 5,480 yen (tax included)
・Compatible models: Nintendo 3DS/Nintendo 3DS LL

(C)Disney.
Nintendo 3DS is a registered trademark or trademark of Nintendo.

Materials related to this matter

"Disney Magic Castle My Happy Life" DS Campaign at TSUTAYA Starts Today, August 1st

Inquiries regarding this matter
Culture Convenience Club Co., Ltd. Entertainment Business Division Public Relations　
TEL: 03-6800-4764