"Jacket Photo!", a next-generation O2O service that allows users to view reviews and trailers by taking a photo of the album jacket with their smartphone, has been released on the TSUTAYA app.

2013.08.05 Press Releases
Culture Convenience Club Co., Ltd. Entertainment Business Division

-Starting with 20,000 titles, focusing on new releases within the last three months, including DVDs, Blu-rays, and CDs-

Culture Convenience Club Co., Ltd., which operates TSUTAYA stores nationwide, has launched a new service called "Jacket Photo!" on the TSUTAYA app. This service allows users to view user reviews and trailers for DVDs, CDs, and other titles by taking a photo of the cover of the title with their smartphone at TSUTAYA stores.

"Jacket Photo!" is a next-generation O2O service that enhances the in-store product selection experience by utilizing the functions unique to smartphones, in addition to the fun of selecting products in a brick-and-mortar store. The jacket photo function is provided within the TSUTAYA app, and those who are already using the app can use it by updating the version.

By scanning the jacket photo (package image) of a DVD, Blu-ray or CD from a TSUTAYA storefront or other outlet with your iPhone or Android smartphone, you can view not only basic information about the work, such as the cast and introduction, but also a wide variety of user reviews and trailer videos that cannot be displayed in store POP displays. The game will support loading a total of 20,000 titles including DVDs, Blu-rays, and CDs released within the last three months, and more titles will be added in due course.

In addition to looking at the jackets in the store, you can also get information by reading free papers such as TSUTAYA CLUB MAGAZINE, and you can check the trailers of movies that interest you while looking at the magazine.You can also check the stock and rental status of the store, so you can check the rental status and expected return date of nearby stores before visiting.
The "Jacket Photo!" service, which recognizes album jacket photos and provides information about the work, is made possible by applying "SmartAR," an augmented reality technology developed by Sony Corporation.

*"SmartAR" is an augmented reality technology developed by Sony Corporation and is a registered trademark or trademark of the company in Japan and other countries.

In addition to the newly launched "Jacket Photo!", TSUTAYA will continue to offer new O2O (Optical to Off-line) services that utilize the diverse possibilities of smartphones and tablets to make using physical stores more convenient, fun, and affordable through the "TSUTAYA App" and other services, and will continue to propose new lifestyles that begin with movies, music, books, and more.

・App name: TSUTAYA app
・App compatibility: iPhone, Android devices *Android 2.2 or higher
・Category: Entertainment
・App creator: Culture Convenience Club Co., Ltd.
・App download URL
　・URL for iPhone  http://itunes.apple.com/jp/app/id391429128
　・URL for Android http://tsutaya.jp/android/　(Only available on Android 2.2 or later devices, some devices are not supported)
・Total downloads: 2.31 million downloads (as of the end of June, iOS and Android combined)

1. TSUTAYA inventory search function (DVDs, CDs, books, games)
You can easily check the in-store inventory and rental status of pre-registered stores, and you can also check inventory on a map by linking with Google Maps.

2.TSUTAYA "Usage History" Check Function
In addition to TSUTAYA stores, you can check DVDs, CDs, books, and games that you have rented or purchased within the last six months at TSUTAYA online shopping or TSUTAYA DISCAS. This is useful when you want to know the name of an actor in a movie you saw recently, or when you don't know how many volumes of a drama you've rented.

3.New release information, ranking information, favorite registration
You can check the release schedule of new products that can be rented or purchased at TSUTAYA, as well as the rankings of popular titles. You can also "register" works that interest you as favorites, just like taking notes.

4. Coupon function
In addition to being able to obtain coupons exclusive to the app, you can also access coupons sent to those who are registered with TSUTAYA online from the app.

Materials related to this matter
Next-generation O2O service "Jacket Photo!" released on TSUTAYA app. Take a photo of the album jacket with your smartphone and see reviews and trailers.

Inquiries regarding this matter
Culture Convenience Club Co., Ltd. Entertainment Business Division
Public Relations Officer: Yuta Takahashi TEL: 03-6800-4764