First risk reversal marketing using T-POINT implemented by TSUTAYA for rental of the DVD "10 Thieves"

2013.08.20 Press Releases
Culture Convenience Club Co., Ltd. Entertainment Business Division

Culture Convenience Club Co., Ltd.'s Entertainment Business Division will be the first T-POINT partner to adopt risk reversal marketing techniques using T-POINT, Japan's largest shared points service operated by T Point Japan Co., Ltd. at TSUTAYA.

Risk reversal marketing is a marketing technique in which the provider dispels any concerns or risks that customers may have when purchasing or using a product. TSUTAYA will begin renting the movie "Ten Thieves" at TSUTAYA stores nationwide from tomorrow, August 21st. Since TSUTAYA movie buffs can confidently recommend the film as being interesting, the company will be running a risk reversal marketing campaign using T-POINT from tomorrow, August 21st (Wednesday) to September 23rd (Wednesday) offering a "full refund of points if you don't find it interesting" campaign.

"Ten Thieves" tells the story of a team of six Korean thieves and four Chinese thieves who team up to steal the one and only legendary diamond, "Tears of the Sun," from a casino. Featuring a cast active in Asia, including Korea, China, and Hong Kong, this was a huge hit, breaking the Korean audience record for the first time in six years. When the film was released in Japan, the star-studded voice cast of the Japanese dubbed version also became a hot topic.

Points are available for rentals during the period. To apply for points, you must register with TSUTAYA online and visit the special website for PCs, smartphones, and mobile phones (http://tsutaya.jp/10tv) and answer a questionnaire about the work. In addition, the amount of points refunded will be the rental fee for the work after any discount paid by cash or credit card, and does not include discounts from discount coupons or payments made using T-POINT.

"Ten Thieves"　
This trick action entertainment film broke audience records for a Korean film and was a huge hit across Asia. The story depicts ten thieves who come together to steal a legendary diamond.
■Story
Popeye (Jung-jae Lee), the boss of a gang of thieves who successfully stole treasure from a Korean art museum, is approached by his former partner, Macau Park (Yoon-seok Kim), with a new plan for a huge casino. The six Korean thieves headed to Hong Kong and were met by four Chinese thieves. In order to obtain the legendary diamond, "Tears of the Sun," the perfect team was supposed to be gathered and a perfect plan was devised. but....
■ Director: Dong-hoon Choi
■Cast (famous works, dubbing):
Macau Park...Yun-seok Kim (The Chaser, Sad Beasts) Dubbing: Koichi Yamadera), Pepsi...Hye-soo Kim (The Wind and the Forest, The Woman Without a Face) Dubbing: Sung-mi Park), Popeye...Jeong-jae Lee (Il Mare, Typhoon) Hiroaki Hirata), Ye Nicole...Ji-hyun Jeon (My Sassy Girl, Last Blood) Dubbing: Aya Hirano), Chen...Simon Yam (Exile, The Legend of 1900) Dubbing: Unsho Ishizuka), Zampano...Soo-hyun Kim (Moon Embracing the Sun, Will It Snow for Christmas? Dubbing: Kenji Nojima), Gam...Hae-sook Kim (Winter Sonata, Femme Fatale) Dubbing: Mami Koyama)
[If you don't enjoy "10 Thieves," you can get all your points back.]
■ Eligible audience: Customers who rented the "relevant work" at a TSUTAYA store
■Applicable period: Customers who rented from August 21st to September 23rd, 2013 (until the end of business hours)
■How to apply: To receive points back, you must register with TSUTAYA online.
　If you didn't find "10 Thieves" interesting, please visit the special page on TSUTAYA online.
　First, please answer the questionnaire. We will check the rental fee for the film at a TSUTAYA store and refund the amount of points equivalent to the rental fee in the form of T-POINT to the T Member number you have registered on TSUTAYA online.
■Notes *The refund amount will be for items paid by cash, credit card, or electronic money.
The discounted rental fee for "10 Thieves" shown on the receipt is the amount after the discount.

*Payments made using T-POINT are not eligible.
*This does not apply to discounts made when using free tickets or discounts.
*Additional and late fees are not eligible for T-POINT rebates.
*Only one ticket per person will be accepted.
*If you wish to receive points back, please be sure to answer the survey.

Materials related to this matter

First risk reversal marketing using T-POINT implemented by TSUTAYA for rental of the DVD "10 Thieves"

Inquiries regarding this matter
Culture Convenience Club Co., Ltd. Entertainment Business Division
Public Relations Officer: Yuta Takahashi TEL: 03-6800-4764