Take a photo of the DVD jackets displayed in the store and get a chance to win T-POINT every day! An industry first! A treasure hunt using in-store products using your smartphone

2013.09.02 Press Releases
Culture Convenience Club Co., Ltd. Entertainment Business Division

- A limited-time campaign using the TSUTAYA app's "Jacket Photo!" begins today -

Culture Convenience Club Co., Ltd., which operates TSUTAYA stores nationwide, is running its first giveaway using "Jacket Photo!", which was launched in August on TSUTAYA's official smartphone app, "TSUTAYA App."http://tsutaya.jp/jake30/) will be held from today, September 2nd, until October 1st.

This giveaway campaign is an application of the new "Jacket Photo!" service in the TSUTAYA app, which allows users to view user reviews and trailers for DVDs, CDs, etc. by taking a photo of the cover image with their smartphone in-store. If you take a photo of the jacket of a "treasure title" hidden among new and recent foreign film DVDs at TSUTAYA, a "hit" will appear in the search results. Customers who win will receive 10,000 points each day, which will be shared equally. If there are more than 10,000 winners, one point will be awarded. (Points will be awarded in late October)

"Jacket Photo!" on the "TSUTAYA App" is a next-generation O2O service that enhances in-store product selection by combining the fun of selecting products on the sales floor that is unique to real stores with the functionality unique to smartphones. In addition to this project, TSUTAYA will continue to provide the fun of selecting products in a sales area that is unique to a physical store through the ``TSUTAYA App'' and ``Jacket Photo!''

A total of 300,000 points will be shared among all parties. Find treasures in the jacket photo! Overview

■ Overview of how to participate
　1. Install the TSUTAYA app from your smartphone (http://tsutaya.jp/ap/)
　2. Use the "Jacket Photo!" function to scan DVD jackets available in stores
　3. If you take a photo of the treasure title using "Jacket Photo!", "Atari" will appear in the search results.
　4. Enter the required information and submit, and you will receive up to 10,000 points depending on the number of winners that day.

*The "treasure titles" will change daily during the period and will include new and recent foreign films.
*Each person can take photos at "Jacket Photo!" as many times as they like.

*Some stores may ask you to refrain from taking photos of the jacket photo.
*The amount of points awarded will vary depending on the number of winners on that day.
*The amount of winning points will be refunded upon award.
*If there are more than 10,000 winners in a single day, each winner will receive 1 point.
*When dividing the pot, decimal places will be rounded down.
*The number of times you can win per day is limited to one per person.
*A valid card is required to receive T-POINT. If your T-CARD becomes invalid during the campaign period (including the day points are awarded as a result of winning),
Your participation in this campaign and your right to win will be invalidated.
*Points will be awarded in late October.
*This campaign may be subject to change or entries may be terminated without notice.
*We are unable to answer any inquiries regarding the campaign winning status.
*You can check the number of points awarded on the T-POINT history page on the T-SITE. (T site:http://tsite.jp)
*Winning rights cannot be transferred or exchanged for cash.

[About the jacket photo service]
This service allows you to scan the jacket photos (package images) of DVDs, Blu-rays, and CDs available at TSUTAYA stores and other outlets with your iPhone or Android smartphone, and view not only basic information about the work such as cast and introduction, but also a wide variety of user reviews and trailer videos that cannot be displayed in store POP displays. The game supports loading a total of 20,000 titles including DVDs, Blu-rays, and CDs released within the last three months, and will be updated sequentially. The "Jacket Photo!" service, which recognizes album jacket photos and provides information about the work, is made possible by applying "SmartAR," an augmented reality technology developed by Sony Corporation.

*"SmartAR" is an augmented reality technology developed by Sony Corporation and is a registered trademark or trademark of the company in Japan and other countries.

[TSUTAYA app overview]
■ App name: TSUTAYA app
■ App compatibility: iPhone, Android devices *Android 2.2 or higher
■ Category: Entertainment
■ App creator: Culture Convenience Club Co., Ltd.
■App download URL

■ Main app features  
1. TSUTAYA inventory search function (DVDs, CDs, books, games)
You can easily check the in-store inventory and rental status of pre-registered stores, and you can also check inventory on a map by linking with Google Maps.
2.TSUTAYA "Usage History" Check Function
In addition to TSUTAYA stores, you can check DVDs, CDs, books, and games that you have rented or purchased within the last six months at TSUTAYA online shopping or TSUTAYA DISCAS.
3.New release information, ranking information, favorite registration
You can check the release schedule of new products that can be rented or purchased at TSUTAYA, as well as the rankings of popular titles. You can also "register" works that interest you as favorites, just like taking notes.
4. Coupon function
In addition to being able to obtain coupons exclusive to the app, you can also access coupons sent to those who are registered with TSUTAYA online from the app.

Materials related to this matter

Take a photo of the DVD jackets displayed in the store and get a chance to win T-POINT every day! An industry first! A treasure hunt using in-store products using your smartphone

Inquiries regarding this matter
Culture Convenience Club Co., Ltd. Entertainment Business Division　
Public Relations Officer: Yuta Takahashi TEL: 03-6800-4764