TV Viewing Survey: Will hit entertainment change communication in Japan? 40% of people say their family conversations increased after watching "Amachan" and "Hanzawa Naoki"!

2013.09.04 Press Releases
Culture Convenience Club Co., Ltd.

- "Jejejeje" and "double payback" are actually used by about 60% of people! -

Culture Convenience Club Co., Ltd. is pleased to announce that it has conducted an online survey on television viewing among 1,253 T-members, both men and women, aged 16 to 69, who use T-Cards.

A digest of TV viewing of "Amachan" and "Hanzawa Naoki"

●Many people have started to have more lively conversations with their families!
　The number of viewers for "Amachan" was 43.5% and "Hanzawa Naoki" was 34.7%.
　13% of people also said they have started talking to acquaintances or colleagues they don't normally talk to.

●About 60% of viewers actually used the phrases "Jejejeje" and "double payback"!!
　The most frequently used place is home.
　23.6% of people use the phrase "double payback" in their heads, but not out loud.

●TSUTAYA book ranking, "Hanzawa Naoki" book has dropped from 50th place when the drama started to 4th place!
　56% of people who bought the first film in the series, "We, the Bubble Generation," also bought the sequel.

● Hoping for a sequel to "Amachan" and a film adaptation of "Hanzawa Naoki"

● Is "Amachan" a substitute for a clock? 60.7% watched it in real time

Please see the news release for details.

Materials related to this matter

TV Viewing Survey: Will hit entertainment change communication in Japan? 40% of people say their family conversations increased after watching "Amachan" and "Hanzawa Naoki"!

Inquiries regarding this matter
■Inquiries regarding the press release:
Culture Convenience Club Co., Ltd.
Public Relations Officer: Ando
TEL: 03-6800-4464

■Inquiries regarding the T Survey:
Culture Convenience Club Co., Ltd.
Sales representatives: Kosaka, Yoshida, Nagayama
MAIL: dbwatch@ccc.co.jp
TEL: 03-6800-4561