Launch of the "Everyone's Playground Project," a joint project to support children and community spaces

2013.09.05 Press Releases
Everyone's Playground Project

-Construction of an indoor playground for children in Soma City, Fukushima Prefecture-

T Point Japan Co., Ltd. (hereinafter "T Point Japan"), Yahoo! Japan Corporation (hereinafter "Yahoo! JAPAN"), Culture Convenience Club Co., Ltd. Entertainment Business Division (hereinafter "TSUTAYA"), architects Toyo Ito, Klein Dytham Architects, and Soma City, Fukushima Prefecture have launched a joint project called "Everyone's Playground Project."

This project is part of T Point Japan's support project for areas affected by the Great East Japan Earthquake, which has been running since 2011: "Present your T-CARD to bring smiles to the faces of children in the affected areas."The goal is to pool the strength of each member to expand the circle of support and work together to promote the project to build an indoor playground for children in Soma City, Fukushima Prefecture, which is being carried out as part of the "Rebuilding a Children's Home."

The project members will make the most of their various platforms, knowledge, and technical capabilities to support the construction of an indoor playground where children can play safely and which can be used continuously as a community space by families who bring their children.

Specifically, T Point Japan will take the lead in promoting this project, leveraging the experience it has gained through its support projects for areas affected by the Great East Japan Earthquake. At the same time, it will collect donations through "T-POINT Donations" from the 46.44 million T Members who use their T-CARDs daily at over 60,000 T-POINT Alliance stores across Japan, and will also launch various charity projects, including a "Charity Product Exchange Campaign," to contribute to construction costs. In addition, T Point Japan, together with Yahoo! JAPAN, has developed a matching donation product for this project called "TOHOKU Everyone's Goods." These original accessories, each carefully crafted using sashiko fabric woven in Fukushima, will be sold at TSUTAYA, Family Mart, and the Reconstruction Department Store. *For more information about "TOHOKU Everyone's GOODS," please see the attached press release.

Yahoo! JAPAN will collect donations for construction costs using "Everyone's Charity Donations" and "Yahoo! Online Donations," which allow people to easily donate by purchasing eligible products on Yahoo! Auctions and Yahoo! Shopping, as well as the "Support Gift Delivery" program, which will send necessary goods to the disaster-stricken areas, and will recruit volunteer staff to build the playground through "Yahoo! Volunteers."

TSUTAYA is implementing the "TSUTAYA Smile Charity" initiative, which aims to connect the many smiles created through entertainment such as movies and music to the smiles of children in disaster-stricken areas. TSUTAYA will donate the same amount of T-POINTs that customers who participate in the project earn when they rent or purchase at TSUTAYA stores to the "Everyone's Playground Project."

Toyo Ito and Klein Dytham architecture will use their professional skills as architects to create a safe space where children and parents can gather casually to play and talk, and to help create a rich and warm local community.

In the future, T-POINT Alliance companies that support this project will gradually join.

[Overview of the "Playground for Everyone" Project]
■Project name: Everyone's Playground Project
■Project members (in alphabetical order): Toyo Ito, Culture Convenience Club Co., Ltd. Entertainment Business Headquarters, Klein Dytham Architects, T Point Japan Co., Ltd., Soma City, Fukushima Prefecture, Yahoo Japan Corporation
■ Launch date: September 5, 2013
■Objective: By making maximum use of the various platforms, knowledge, and technical capabilities of the project members, we will support the construction of an indoor playground in Soma City, Fukushima Prefecture, where children can play safely and where families who bring their children can continue to use it as a community space.

[Outline of the initiative to build an indoor playground for children in Soma City, Fukushima Prefecture]
■ Implementation period: Friday, July 19, 2013 to Monday, March 31, 2014
■ Construction cost: 30 million yen

*Materials provided by material manufacturers and construction work by volunteer staff are also planned.

■Contribution of construction costs:
(1) T-POINT Donations by T Point Japan
You can donate from just one T-POINT.
(2) Charity Product Exchange Campaign by T Point Japan
When you exchange eligible charity products for T-POINTs, all of the T-POINTs you exchange will be used for donations.
(3) TOHOKU Everyone's Goods by T Point Japan & Yahoo! JAPAN
T Point Japan will donate the same amount of T-POINTs you receive when you purchase this product, at a rate of 1 point = 1 yen, to be used for donations.
(4) Everyone's Charity Donations by Yahoo! JAPAN
If you win a bid on an eligible item on Yahoo! Auctions, a portion (10%) or the entire amount of the winning bid will be donated. Additionally, when you purchase eligible products on Yahoo! Shopping, 10 yen per product will be donated.
(5) Yahoo! Online Donations by Yahoo! JAPAN
You can donate from 1 T-POINT or 1 yen in cash.
(6) TSUTAYA Smile Charity by TSUTAYA
T members are invited to participate in the charity on the entry site, and TSUTAYA will donate the same amount of T-POINTs as those who register by renting or purchasing from TSUTAYA during the approximately one-month period from September 13th to October 14th.

*Other charity projects will be announced in due course.

■ Number of buildings: 1 (approximately 165 sq. meters)
■Design: Toyo Ito + Klein Dytham Architects
■ Scheduled completion date: End of February 2014

■Donation process: The "Everyone's Playground Project" will use all donations to cover construction costs and donate the completed facility to Soma City.
■Perspective image:

Materials related to this matter

Launch of the "Everyone's Playground Project," a joint project to support children and community spaces

Inquiries regarding this matter
T Point Japan Co., Ltd.
Public Relations Officer: Ando
TEL: 03-6800-4464

Culture Convenience Club Co., Ltd. Entertainment Business Headquarters
Public Relations Officer: Yasunori Takahashi
TEL: 03-6800-4764