The T membership rate among Japan's 20-something population exceeds 70%!

2013.09.20 Press Releases
Culture Convenience Club Co., Ltd.

-The number of active and unique T-CARD users in their 20s who use the card daily has reached 9.33 million-

Culture Convenience Club Co., Ltd. (Tokyo Head Office: Shibuya-ku, Tokyo; President and CEO: Muneaki Masuda; hereinafter referred to as "CCC") is pleased to announce that T-POINT, Japan's largest shared points service, has 46.77 million active and unique T-MEMBER, who have used T-POINT in the past year and who hold multiple T-CARD are counted as one person, and that the number of T-MEMBER in their 20s has now exceeded 70% of Japan's population in their 20s.

T-POINT started as a points service that could be accumulated with a TSUTAYA membership card, and will celebrate its 10th anniversary on October 1st of this year. When the service was first launched in October 2003, the majority of members were customers in their 20s and 30s who frequented TSUTAYA stores. However, since T-CARD began being issued at T-POINT Alliance stores in 2006, the number of occasions in which T-POINT can be used daily has expanded to include customers of a wide range of ages across Japan.
Despite this, the number of T-MEMBER has recently exceeded 70% in their 20s. This is due to the expansion of the environment in which T-POINT can be used at stores and services that are compatible with the lifestyles of customers in their 20s, such as convenience stores FamilyMart and Three F, family restaurants Gusto and Bamiyan, yakiniku chain Gyukaku, karaoke chain Shidax, and Yahoo! JAPAN, which has increased the opportunities for people to carry T-CARD. As a result, as of the end of August 2013, the number of T-MEMBER in their 20s was 9.33 million, accounting for 70.1% of the population of people in their 20s in Japan.

CCC will continue to work with T-POINT Alliance companies, consisting of 104 companies and 61,189 stores nationwide, to provide a shared points service that will please the 46.77 million customers who use their T-CARD daily, and will strive to further increase the value of T-POINT and customer satisfaction. We aim for T-POINT to be "a point for people, connecting people and society."

*The source of Japan's population in their 20s is the population estimates as of October 1, 2012, by the Statistics Bureau of the Ministry of Internal Affairs and Communications.

Materials related to this matter

The T membership rate among Japan's 20-something population exceeds 70%!

Inquiries regarding this matter
Culture Convenience Club Co., Ltd.
DB Marketing Business Division Public Relations Officer: Ando
TEL: 03-6800-4464