"Stand out!" "Get people to read!" "The effect is clear!" Toppan Printing and CCC launch "Electronic Direct Mail Delivery Service" on smartphone and tablet app "T-POINT x Shufoo!"

2013.10.09 Press Releases
Toppan Printing Co., Ltd. / Culture Convenience Club Co., Ltd.

-New segmentable "electronic direct mail" delivered to app users-

Toppan Printing Co., Ltd. (headquarters: Chiyoda-ku, Tokyo; President and CEO: Kaneko Shingo; hereinafter referred to as Toppan Printing) and Culture Convenience Club Co., Ltd. (Tokyo headquarters: Shibuya-ku, Tokyo; President and CEO: Muneaki Masuda; hereinafter referred to as CCC) will begin offering an electronic direct mail delivery service on October 10, 2013, which will enable segmented delivery based on user attributes, flyer viewing history, etc. to users of the "T-POINT x Shufoo!" app (*1), which CCC has been offering since April 2013.
The "Electronic Direct Mail Delivery Service" is a new service that segments users who seek bargain information through electronic flyers on a daily basis based on their attributes, flyer viewing history, purchasing behavior, etc., and delivers corporate advertising and campaign information to them through the "T-POINT x Shufoo!" app.
A major feature of this service is that it allows advertisers to utilize a variety of digital features to deliver attractive, rich content advertisements to select the people they want to reach, against the backdrop of the expected further expansion of the smartphone and tablet user market.

Service Features

[1. Stand out] Exclusive push notifications that won't get lost in other content
　- Push notifications on a DM basis ensure highly visible distribution
[2. Make people read] Captivating, entertaining, and rich content can be delivered
　- It is possible to deliver content that is highly visual and has a wealth of information. In addition, video and audio playback is also possible.
　・Promoting the opening of "electronic DM" by awarding T-POINT for viewing "electronic DM"
[3. You can understand the effectiveness] You can understand various figures such as the number of opens
　- By counting the number of times a direct mail message was opened, the number of times each page was viewed, and the number of times a link button was clicked, it is possible to understand which content was particularly popular.
[4. You can attract people to your website] You can place links within direct mail.
・The specially developed interface for smartphones and tablets allows you to place a link within the direct mail, sending customers to campaign application pages or e-commerce sites.
5. You can segment users based on various metrics.
・Segmented delivery is possible based on area, user attributes, flyer viewing history, purchasing behavior, etc.

■Expected deployment destinations
Business types: cosmetics manufacturers, clothing and accessories manufacturers, automobile manufacturers, real estate companies, mail-order companies, etc.
Products: Expensive items, items related to hobbies and tastes, items that emphasize brand image, items that require content appeal, etc.

■Price
Starting at 100,000 yen/delivery *Special price from October to December 2013

■ Future developments
Toppan Printing is proposing the "ID Post Service (*2)" to companies with membership bases, such as distribution and credit card companies, and will collaborate with 10 companies by the end of March 2016 to expand the "ID Post" service network and build an O2O platform centered on housewives.
Through its electronic direct mail service, CCC will provide its 46.77 million (active unique) T Members with special offers and services tailored to their needs, making their daily lives even more convenient, while also working to increase the number of customers visiting the stores of T-POINT partner companies.

*1 About the "T-POINT x Shufoo!" app
App name: T-POINT x Shufoo!
Compatible OS: Android 2.2 to 4.1, iOS 4.3 or later, Price: Free
・iOS　https://itunes.apple.com/jp/app/tpointoxshufoo!/id626115283mt=8
・Android　https://play.google.com/store/apps/detailsid=jp.co.ccc.tpointxshufoo
　After downloading the "T-POINT x Shufoo!" app, users can log in with their login ID and register a specific area (My Area), such as their home, to receive flyers from supermarkets, drugstores, and other stores in the My Area on a regular daily basis via the app. Additionally, if you view a point-eligible flyer, you will earn 1 T-POINT per flyer per day. The accumulated T-POINT can be used at T-POINT partner stores such as TSUTAYA, FamilyMart, Maruetsu, and Welcia, with 1 point equaling 1 yen.

*2 About the "ID Post Service"
In addition to the previous area-based delivery of electronic flyers, this new service can deliver advantageous content such as coupons and electronic direct mail tailored to the user's attributes and usage information. Shufoo! is collaborating with companies that have a membership base to jointly develop the app. By linking the app ID with the membership ID of a company with a membership base, it becomes possible to deliver valuable content that is tailored to each individual.

*3 About "Shufoo!"
Started by Toppan Printing in August 2001, this is one of Japan's largest electronic flyer sites, primarily used by women in their 20s to 40s. Approximately 2,300 corporations, including major distribution companies and major regional supermarkets, and approximately 95,000 stores are participating (as of the end of August 2013). It also has a marketing function that collects and analyzes data on the number of times flyers are viewed and the viewing areas. In addition to PCs, consumers can also view digital flyers from across Japan on a variety of devices, including mobile phones, digital televisions, and the growing number of smartphones and tablet devices.

*Company names and product/service names mentioned in this press release are trademarks or registered trademarks of the respective companies.
* The information contained in this news release is current as of the date of announcement. It may be subject to change thereafter without notice.

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Materials related to this matter

"Stand out!" "Get people to read!" "See the effect!" Toppan Printing and CCC launch "Electronic Direct Mail Delivery Service" on smartphone and tablet app "T-POINT x Shufoo!"

Inquiries regarding this matter
Culture Convenience Club Co., Ltd.
DB Marketing Business Division Public Relations Officer: Ando
TEL: 03-6800-4464／FAX: 03-3461-1837